Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
An inside look at avocado market fluctuations
For U.S. terminal market avocado prices, high prices tend to be in September and October with low prices in January and December, along with a mid-season price increase...

For U.S. terminal market avocado prices, high prices tend to be in September and October with low prices in January and December, along with a mid-season price increase in May.
The Los Angeles terminal market shows a consistent, year-over-year increase of 50 percent for the months of August and September.
The Miami terminal market hits higher-than-average prices during low supply, portraying 27 percent growth in July 2016 and 30 percent in August 2017.
While Atlanta’s market has higher prices during the low-price season of November to March, in 2015 prices for these months were 13 percent above the U.S. average. In 2016, prices were 9 percent above average, in 2017 they were 12 percent higher, and for the first few months of 2018 prices were 15 percent above average.
This is an excerpt from the most recent Produce Blueprints quarterly journal. Click here to read the full article.
Monica Gallo Riofrio earned an MBA from INCAE in Costa Rica and previously served as a price analyst. She is an agribusiness consultant and contributes her expertise to executive education programs.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Taylor Farms responds to outbreak lawsuits
“Taylor Farms product WAS NOT the source of the referenced 2024 E. Coli outbreak,” said Taylor Farms in a statement released April 17, 2025.
Marler Clark files multiple E. coli lawsuits against Taylor Farms
Marler Clark filed two Indiana and one Missouri Federal E. coli O157:H7 lawsuits against Taylor Farms on behalf of two children and one adult
Mexican tomatoes associations criticize intent to end tomato suspension agreement
The Department of Commerce’s decision to withdraw from the 2019 U.S.-Mexico Tomato Suspension Agreement is not a victory for anyone
Viva Fresh hits record highs for 10 year show
The Texas International Produce Association celebrated the 10th anniversary of Viva Fresh with its biggest event yet.
Divine Flavor transitions grapes from South America to Mexico
Divine Flavor will shift its table grape attention from Chile to their principal growing regions of Jalisco and Sonora, Mexico.
Banana industry works for tariff exemption
Tom Stenzel, executive director of BANA, said he and BANA members are working with government leaders to gain an exemption for bananas.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved