Genpro Boosts Credit and Sales Functions with Blue Book Services

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Genpro, a leader in the produce logistics industry, understands that staying competitive requires effective decision-making and strong partnerships. For Rob Goldstein, President of Genpro, leveraging the correct data tools is key to maintaining their edge. Blue Book Services has played a pivotal role in enhancing Genpro’s credit and sales operations while helping the company navigate the dynamic produce industry with greater confidence.

“At Genpro, staying ahead in the fast-paced produce logistics industry requires data-driven decision-making and strong relationships,” says Goldstein. By incorporating Blue Book’s Credit Intelligence, Genpro has gained real-time insights into credit risk, allowing them to proactively manage and mitigate potential issues. This has significantly improved their ability to make informed decisions quickly. “With Blue Book Services’ Credit Intelligence, we’ve gained real-time visibility into credit risk, enhanced risk mitigation, and industry insights, while unlocking valuable lead generation opportunities,” Goldstein explains.

In addition to credit management, Blue Book has consistently helped Genpro with lead generation over the years, while unlocking new opportunities to expand their customer base. The company now benefits from Blue Book’s robust data and market intelligence, which enables it to assess potential partners and improve sales strategies. Goldstein highlights the importance of Blue Book’s ongoing innovation in keeping Genpro at the forefront of the industry. “Blue Book’s continued innovation remains a resource to our produce logistics program, ensuring we maintain the highest standards of reliability and service,” he says.

By utilizing Blue Book Services for both credit and sales functions, Genpro continues to strengthen its operations, improve customer relationships, and adapt to the evolving demands of the produce logistics sector. These powerful tools enable the company to uphold its commitment to reliability and exceptional service, driving continued success in a competitive marketplace.