Earthbound Farm partners with Instacart for Earth Month campaign

Salinas, CA (April 22, 2025) — Earthbound Farm, the leader in organic and greenhouse-grown salads, has partnered with Instacart to launch a high-impact Earth Month campaign aimed at inspiring healthier, more sustainable choices.

The multi-channel initiative spans digital, social, and mobile platforms, featuring eco-conscious influencers, targeted outreach via Instacart’s email, mobile channels and a promo code offer for fresh greens (Enter code: FromEarth2You at checkout while supplies last*).

The campaign spotlights Earthbound Farm’s fresh greens while reinforcing the connection between personal health and planetary well-being.

On Earth Day, Instacart users nationwide will experience an Earthbound Farm storefront takeover, showcasing the brand’s premier freshness and breadth of organic and greenhouse grown offerings. This includes Earthbound Farm’s new plant-based tray, which cuts plastic by 95% and is already winning fans in over 1,000 stores in US and Canada.

“Prioritizing the planet should be easy—and with Earthbound Farm, it is,” said Christina Barnard, Vice President of Brand Marketing. “This partnership brings our mission to life right where it matters—at the moment of choice.”

Together, Earthbound Farm and Instacart are helping consumers make small, everyday decisions that add up to meaningful change—starting with what’s on their plate.

“This new co-marketing solution enables brands like Earthbound Farm to connect with customers in highly targeted ways during key shopping moments,” said Stephanie Paturzo Swingle, Senior Director of B2B Marketing at Instacart. “By unlocking custom promo code capabilities, we’re helping brands drive engagement and create seamless, measurable paths to purchase that inspire customers to shop instantly and form new habits.”

*Taxes, fees, and terms apply. $5 off your $5 purchase of eligible items while supplies last.

ABOUT EARTHBOUND FARM 
Earthbound Farm is North America’s largest grower and packer of organic fresh vegetables. Earthbound Farm is passionate about increasing access to organic produce while remaining grounded in a commitment to quality, innovation, food safety, and sustainability. Earthbound Farm is family-and farmer-owned and based in “The Salad Bowl of the World,” Salinas, California. For more information, delicious recipes, and more, visit www.earthboundfarm.com and follow Earthbound Farm on Instagram, Facebook and TikTok.

ABOUT INSTACART
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.