About us
Who We Are.
Our story
1901
Our Roots Go Deep
The Produce Reporter is born, using horse and riders, trains and telegraphs, to gather produce company trading information.
1973
Expands to Include Transportation
Blue Book establishes a transportation rating.
2001
100 Years and Counting
Blue Book celebrates 100 years of serving the end-to-end produce supply chain.
2005
Launch of BBS Credit Score
Blue Book launches The BBS Credit Score, the only industry-specific predictive credit tool.
2023
Blue Book Hits Huge Milestone
In the summer of 2023, Blue Book hit the milestone of tracking +$40,000,000,000 in industry A/R aging.
2024
Launch of Blue Book Risk Assessment Scorecard
Blue Book unveils the the Risk Assessment Scorecard, combining unmatched data with 120 years of industry insights to close the buyers’ experience gap.
The choice for thousands of companies throughout the produce supply chain
“Every day we ask ourselves ‘How can we make the day-to-day work life of our users better?’ This is the DNA of our company and always will be.”
Kirk Soule, CEO
Kirk Soule
Chief Executive Officer
Charles Boicey
Chief Technology Officer
Dan Wywrot
Chief Financial Officer
John Abkes
SVP New Products
Jason Carty
Head of Sales
Doug Nelson
VP, Claims and Collections
Frank Sanchez
VP, Sales
Greg Johnson
VP, Media
Pratyush Tewari
Head of UX Design
Corey Christie
Owner (C-Squared)
Jim Smits
Retail Food Executive
Ken Lund
EVP (ALC Logistics)
Lewis Watson
President (Watson Enterprise Group)
Robin Porter
Outside sales specialist (JEAR Logistics)
Scott Morton
Transportation and Operations Executive
Rob Goldstein
President – Genpro Logistics
Jason Biggs
President of Sales at JEAR Logistics
Press Highlights
The latest from Blue Book
Blue Book Unveils New Digital Offering
Blue Book is proud to announce the launch of its fully redesigned website.
Blue Book Launches Next Generation Offering for Produce Supply Chain
Simplified Memberships, Redesigned Platform, Refreshed Brand Equip Members to Achieve and Exceed Their Business Goals
Blue Book hires Vice President of Sales
Jason Carty has joined Blue Book Services as Vice President of Sales, overseeing the inside sales and field sales staffs.
Build unique solutions for your unique business.
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