Advertising
Grow your brand.
Build your brand through advertising. And now it’s easier than ever to engage the entire produce industry.
Reach your target customers
Blue Book knows your market
Blue Book offers best in class advertising options for you to connect with key decision makers in the produce industry. Engage your customers; own the narrative.
Proven, consistent results over decades
Our assets
Content that makes you better
Produce Blueprints® is for produce industry key decision makers who need to understand industry dynamics — the second level implications.
Advertising Options:
- Desktop
- Email newsletter
- Articles
Breaking news
A “just the facts” news feed on what is happening “real-time” in the produce industry. Others offer opinions and “puff-pieces”, not The Produce Reporter®.
Advertising Options:
- Desktop
- Email newsletter
- Articles
Target your customer
Tailor your advertising to your target market with our specialty communications and newsletter sponsorship options.
Advertising Options:
- The Produce Reporter Expo Special Edition
- Weekly Credit Sheet
- The Insider
Commodity specific
Highlight your expertise with a specific commodity – own who your target customer associates with your key product.
Advertising Options (annual):
- Premium sponsorship
- Large rectangle
- Varietal showcase
The book on trading
Vital guidelines used by anyone who wants to expertly navigate the trade and transport of produce.
Advertising Options (annual):
- Leaderboard
The choice for thousands of companies throughout the produce supply chain
Don’t just take our word for it.
Real-world results from real customers
“Whenever we do advertise in the Bluebook or whenever we do spend money on different various aspects in the Bluebook, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there.”
VP at Gaetan Bono
“Blue Book’s publications offer a unique combination as a trusted resource with timely industry insights that their reader audience has come to expect, and so do we.”
Principal & Chief Storyteller at FullTilt Marketing
“We know we are reaching a large audience, and Blue Book’s platform helps drive traffic directly to our website and communication tools to promote our company and our strawberries.”
President at Jewell Marketing
“Whenever we do advertise in the Bluebook or whenever we do spend money on different various aspects in the Bluebook, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there.”
VP at Gaetan Bono
“Blue Book’s publications offer a unique combination as a trusted resource with timely industry insights that their reader audience has come to expect, and so do we.”
Principal & Chief Storyteller at FullTilt Marketing
“We know we are reaching a large audience, and Blue Book’s platform helps drive traffic directly to our website and communication tools to promote our company and our strawberries.”
President at Jewell Marketing
Frequently asked questions
How is Blue Book different from other sales lead generation and credit providers?
You can say that our roots run deep in the produce industry. Since 1901, we’ve made it our business to provide the best information to our partners in the produce, transportation and allied service industries. While other firms treat all companies the same, whether you’re a chemical company in China or a smaller farmer in Arizona – Blue Book built the only predictive credit score just for the produce industry, by the produce industry.
What information do you offer in Blue Book?
Blue Book is the hub for the produce and transportation industries. We offer proprietary credit information on ~15,000 companies. We also track key decision makers in the industry and have contact information for about 50,000 buyers and sellers. We provide a curated list of the industry’s daily news stories. Guidelines for commodities and trading guidelines. And our most recent addition is USDA market pricing and movement and hyper-local weather data.
Anything you need – it’s more than likely that we have it!
How much does a Blue Book subscription cost annually?
Blue Book subscription costs are based on two factors: subscription tier and custom add-ons.
Blue Book tiers are based on the depth of information that you might require. Higher tiers offer more robust information (e.g., contact information, credit history, real-time alerts, etc.) about companies.
Add-on solutions to the Blue Book platform and integrations can also impact pricing and packaging. For example, Who’s Viewed My Profile is available as an add-on for organizations that want real-time visibility into when companies are actively searching for them in Blue Book.
Please note, all subscriptions are sold on an annual basis. The prices listed above are shown on a monthly basis to aid in comparison to other subscription platforms.
How do I get started?
Easy! Pick a plan above that best addresses your needs and once you complete payment, you will have live access the same day. Our Customer Success team will be glad to assist you with any trainings or demos. And no worries if you forget something, we’re here to help!
How do I get a listing in Blue Book?
To get listed in the Blue Book, you can apply for membership with Blue Book Services, providing necessary company information and agreeing to adhere to their standards and guidelines.
How does my company get rated?
Blue Book rates thousands of companies across the produce and transportation industry sectors.
To get a Blue Book rating, a business needs to provide basic information about its trading practices, references, and financial statements, and then Blue Book Services will assess the company’s creditworthiness and trading history.
Can Blue Book help me with trading claims, collections and / or dispute resolution?
The simple answer is yes! Blue Book’s Trading Assistance staff is here to help you resolve trading and transportation disputes and collect on past due accounts. We pride ourselves in providing fair and experienced review of all claims.
No fee is charged unless you are paid, and the respondent (or debtor) does not need to be listed in our database before you place a claim.
How real businesses succeed with Blue Book
Family owned grower or national grocer, Blue Book has a plan to help you build, collaborate and succeed
Build unique solutions for your unique business.
Get a personalized online demo and see what else Blue Book can do for you.
