An investment in online retailing can be small, but the payoff is immediate

Most retailers have seen the power of online sales during the pandemic, but for those still new or uncomfortable with it, a technology investment can pay off quickly.

Brian Moyer, CEO of FreshOp, a retail e-commerce solution provider, said on a National Grocers Association webinar July 9, that the pandemic exposed a huge number of consumers to click-and-collect for the first time.

“We added a thousand stores in the first 90 days,” he said.

Good technology helps speed order fulfillment and allows for communication between the retailer’s representative and the consumer who placed the order, he said.

“Investing in a good digital experience will pay off now,” Moyer said.

He said any retailer who is still unsure about online grocery can be sure now that it’s here to stay on some level, which we won’t know until the pandemic is over.

“You don’t need to make a huge expenditure to get going,” Moyer said. “You have to make sure you have a solid destination” online.

To see a replay of the webinar, register here.