Greg Johnson, Author at Blue Book

Brand advocates key to California Avocados marketing

IRVINE, Calif. – Bloggers, chefs, dietitians and other personalities have become valued communicators for the California avocado marketing program. They...

4 years ago 4 minute read

Why interoperable data will save time and money for ag

Last week we shared that the Produce Marketing Association BB #:153708 would join AgStack Foundation as a founding member, alongside...

4 years ago 4 minute read

Mexico becomes world’s leading strawberry exporter

Mexico moved ahead of Spain as the world’s leading strawberry exporter in 2020. Spain was the front runner for over...

4 years ago 1 minute read

High truck prices are here to stay

The cost to haul fresh produce keeps rising, and it likely won’t stop this year. The reasons are many, from...

4 years ago 3 minute read

Wonderful Pistachios sponsors champion boxer

LOS ANGELES – Wonderful Pistachios, BB #:355607 long-time supporter of championship boxer Jose Ramirez, is proud to sponsor him in...

4 years ago 6 minute read

FFVA praises Congress members letter to USTR urging trade relief for U.S. growers

May 6, 2021 — On Wednesday, a bipartisan letter was sent to U.S. Trade Representative Katherine Tai calling for the...

4 years ago 1 minute read

Twin Cities private equity merger sours as J&J, H. Brooks near bankruptcy

UPDATED: Two years after a private equity firm acquired two iconic Twin Cities’ fresh produce operations, bankruptcy appears imminent as...

4 years ago 3 minute read

The Produce Reporter Week in Review – May 7, 2021

Pamela and Greg discuss the bloodbath happening in the trucking and transportation market, the somewhat confusing and disappointing numbers coming...

4 years ago 1 minute read

Consumer trends for produce are changing permanently

Marketing fresh produce in 2021 is different than 2020 and 2019, and there’s no going back. During a Produce Marketing...

4 years ago 3 minute read

USDA invests $90MM in grants for local food producers affected by the pandemic

WASHINGTON, May 5, 2021 — The U.S. Department of Agriculture (USDA) today announced the availability of $92.2 million in competitive...

4 years ago 5 minute read

Food waste fighter Too Good To Go expands to West Coast

SAN FRANCISCO, May 5, 2021 /PRNewswire/ — Too Good To Go, the tech-for-good company powering the world’s #1 app for...

4 years ago 7 minute read

Fruit Attraction set for Oct. 5-7 in Madrid

Madrid, May 2021.- Fruit Attraction, one of the main international trade fairs of the horticulture sector, organised by IFEMA MADRID...

4 years ago 2 minute read

BrightFarms opens North Carolina greenhouse

IRVINGTON, N.Y., May 6, 2021 /PRNewswire/ — BrightFarms, the leading grower of indoor leafy greens, is announcing the opening of...

4 years ago 4 minute read

Former Walmart execs secure $10MM to transform fresh produce supply chain

SANTA CLARA, CA / ACCESSWIRE / May 6, 2021 / Hwy Haul, a produce supply chain logistics company started by...

4 years ago 4 minute read

Fresh Del Monte Produce adds two women to Board of Directors

CORAL GABLES, Fla.–(BUSINESS WIRE)–Fresh Del Monte Produce Inc., BB #:160808 one of the world’s leading vertically integrated producers, marketers and...

4 years ago 4 minute read