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Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Avocado market to rise due to lower supplies, tariff uncertainty
Markon Cooperative BB #:123315 released this avocado crop update March 20, 2025: Avocado supplies remain limited. Harvesting will be curtailed in Mexico this week due to Benito Juarez...

Markon Cooperative BB #:123315 released this avocado crop update March 20, 2025:
Avocado supplies remain limited. Harvesting will be curtailed in Mexico this week due to Benito Juarez Day. Expect elevated prices for the next four weeks as Mexican growers are uncertain about the potential tariffs scheduled to begin April 2, 2025.
Mexico
- All sizes are tight; the Benito Juarez holiday is limiting production
- Size and grade substitutions may be requested to fill orders
- Quality is good; checkerboarding (uneven ripening within a case) has been reported
- Expect elevated markets and tight supplies for the next four weeks
California
- New crop production is in full swing
- California supplies will help fill the void from Mexican-grown product
- Supplies are dominated by medium sizes (48- through 60-count fruit)
- Quality is good; firm fruit has been reported even when ripe
- Expect high prices; demand is strong due to Mexican shortages
Colombia
- Imports will ship into the East Coast through May; these supplies only account for 5% of U.S. demand
- The crop is currently dominated by small sizes (60- to 84-count fruit)
- Quality is comparable to that in Mexico; texture is creamy and oil content is high
Please contact your Markon Account Manager for more information.

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