Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
BrandStorm Key Takeaways, Part 2: authenticity
AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing. I talked with Mary Coppola Heslep, vice president of...
AUSTIN, TX—An authentic message, and the right medium, is important now more than ever—especially in business to business marketing.
I talked with Mary Coppola Heslep, vice president of marketing and communications for the United Fresh Produce Association, and Jeff Lair, marketing director for Blue Book Services, following United Fresh’s BrandStorm ATX.
Our world has completely changed since the conference, with COVID-19/coronavirus throwing businesses an unprecedented curveball. How will your business adapt its marketing strategy? No matter which medium you use, the message has to start with this foundation: authenticity.
Some of the most engaging content I’ve seen lately in social media comes from people not afraid to “wear the leggings” for their company, grab a smartphone or a webcam, and get on video. If you’re on LinkedIn (and you should be! come follow me!), you know who they are.
How do you find, and nurture, your brand’s authentic message?
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/SIoN-yNTOmM” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
Watch Part 1: Patience & Persistence here.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
The Produce Reporter Week in Review April 25, 2025
Retail consultant Pamela Riemenschneider returns to Week in Review as we discuss why online grocery is booming and tariffs
A Produce Blueprints Glimpse at 2025: Marketing Trends
Executives in all segments of fresh produce continue to grapple with changes in the industry, including more frequent extreme weather events, high prices impacting suppliers and consumers, an evolving labor pool, and the integration of artificial intelligence, among other trends. Here’s what they’re thinking at the start of 2025 and a look at the months […]
USDA restricts PACA violators in California and Florida
WASHINGTON, May 9, 2022 – The U.S. Department of Agriculture (USDA) has imposed sanctions on four produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). These sanctions include suspending the businesses’ PACA licenses and barring […]
USDA restricts five PACA violators
WASHINGTON, April 22, 2022 – The U.S. Department of Agriculture (USDA) has imposed sanctions on five produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). These sanctions include suspending the businesses’ PACA licenses and barring […]
USDA restricts PACA violators in Florida and Texas
WASHINGTON, April 22, 2022 – The U.S. Department of Agriculture (USDA) has imposed sanctions on two produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act (PACA). These sanctions include suspending the businesses’ PACA licenses and barring […]
Hazel Tech to host Grape Quality Summit
The virtual event, held on May 6, 2022, will take a deep dive into the table grape industry during the North American table grape season CHICAGO, IL – Hazel Technologies Inc., BB #:302595 a USDA-funded company developing innovations to extend the shelf life of produce and reduce food waste is hosting the Grape Quality Summit the first […]
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved