Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Broccoli market heating up
After weeks of low prices, broccoli demand is growing as the crop transitions, causing prices to rise. Just this week, prices started inching up, but they should continue...

After weeks of low prices, broccoli demand is growing as the crop transitions, causing prices to rise.
Just this week, prices started inching up, but they should continue to increase through mid-April, according to an update this week from Markon Cooperative BB #:123315.
“Markets have been weak for the past several weeks, but are positioned to rise next week,” the alert said. “Mexican-grown supplies are winding down sooner than expected, putting increased pressure on domestic growers.”
Demand for domestic broccoli is increasing, Markon said, as Salinas Valley, CA, new crop stocks ramp up quickly with warm weather. However, “rain is forecast for early next week, raising concerns for quality issues such as pin rot.”
Markon is telling buyers to expect tighter supplies and higher prices through the end of the seasonal transition in about mid-April.
Greg Johnson is Director of Media Development for Blue Book Services

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Ocean Mist Farms starts spring artichoke season
Ocean Mist Farms, North America's leading grower and shipper of fresh artichokes, has officially kicked off their spring season.
Side Delights promotes six-minute solutions with loaded potatoes
As loaded potatoes trend, Fresh Solutions Network shares a six-minute solution from Side Delights Amazables! premium a side dish.
USApple releases statement on tariffs
The following statement was released April 3, 2025 by Jim Bair, President and CEO of the U.S. Apple Association
Mexican, Canadian produce exempted from new tariffs
As promised, President Trump imposed various levels of tariffs on U.S. trading partners, calling it a national emergency.
USDA announces agricultural trade promotion programs for 2025
USDA is launching agricultural trade promotion programs for 2025 and accepting applications for four export market development programs.
Huron lettuce shows good quality but some insect issues
Markon Cooperative reports from Huron, CA, that a small number of suppliers are now harvesting iceberg and leaf lettuce.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved