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Featured Stories
Virtual hybrid events: Worth the investment?
ORLANDO, FL — Another in-person event is in the books for the fresh produce industry, and it will be a test for...
Insights from the Power of Produce
ORLANDO, FL — One of the highlights of education sessions offered at the Southeast Produce Council’s BB #:191194 Southern Exposure...
Southern Exposure kicks off in Orlando – know before you go
Fresh produce travelers have another opportunity for in-person events with the Southeast Produce Council’s Southern Exposure this week in Orlando,...
The force of Easter is powerful, rising markets
The theme for the Southeast Produce Council’s Southern Exposure event this week, “The rise of produce,” captures the current state...
The LGMA: A Progress Report
Last week marked the retirement of Scott Horsfall, the first CEO of the Leafy Greens Marketing Agreement, BB #:210653 created...
Foodservice Recovery Part 3: Lessons Learned
For the last year, the Produce Marketing Association BB #:153708 has met with a group of members weekly to discuss...
PMA/United merger: what you need to know now
Ten years after the last negotiations, the Produce Marketing Association and United Fresh Produce Association are making it official. It’ll...
PMA-United’s big merger opportunity
The long anticipated merger between the United Fresh Produce Association BB #:145458 and Produce Marketing Association BB #:153708 hit on the...
Green Giant, Peeps partner on limited-edition cauliflower flavored bunnies
PARSIPPANY, N.J., March 31, 2021 /PRNewswire/ — Green Giant, the iconic brand synonymous with delicious and high-quality vegetables for families,...
Foodservice Recovery Part 2: Longterm Change
For the last year, the Produce Marketing Association BB #:153708 has met with a group of members weekly to discuss...
Private equity firm to acquire Sun World
PALM DESERT, CA – Sun World International LLC BB #:172413, the global fruit genetics, R&D and licensing company, today announced...
BREAKING: PMA, United Fresh to merge in 2022
WASHINGTON D.C. and NEWARK, DE (March 31, 2021) – The Boards of Directors of the Produce Marketing Association BB #:153708...
Feds turn off tap in San Joaquin Valley
Sometimes the news items that I find most staggering go almost unremarked in most quarters. The latest story that fell...
ProduceIQ: Supply shortages drive prices higher
Prices are on the upswing, climbing another 7 percent on an industry-wide basis. Momentum continues to build as temperatures rise...
Viva Fresh delivers first in-person produce event
GRAPEVINE, TX—For the first in-person event in a year, the Texas International Produce Association’s Viva Fresh Expo had three key...
Dollar General makes smart produce bet
A few years ago, I noticed Dollar General was adding produce to its stores. At the time, the amount of...
Viva Fresh kicks off in Dallas
GRAPEVINE, TX – It’s been almost 13 months since the last in-person event held in the fresh produce industry, the...
The Produce Reporter Week in Review – March 26, 2021
Pamela checks in from Dallas at the Viva Fresh, the first in-person produce industry event in more than a year....