Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? Weâd love to show you what Blue Book can do for you. Drop us a lineâ weâve been waiting for you.
Featured Stories
Lettuce sees stronger demand as it moves from desert to central California
Lettuce and other leafy greens are moving from the California/Arizona desert to the short Huron, CA, season, with the Salinas...
Spring has sprung
Spring has arrived in the Midwest. With it comes color in the form of daffodils and tulips, blue skies, and...
Connect with consumers during Farmworker Awareness Week
Those of us who work in agriculture know the essential role that farmworkers play in bringing fresh, healthy food to...
Produce eating trends present a confusing picture
Are Americans eating more fruits and vegetables, or less? Recent reports have given conflicting messages. On the one hand, a...
Sprouts Farmers Market opens Colorado DC
PHOENIX, March 22, 2021 (GLOBE NEWSWIRE) — Last week, Sprouts Farmers Market BB #:168563 opened a new distribution center in...
ProduceIQ: Growers succeed in lifting prices
Blueberries are this weekâs winner, helping the ProduceIQ Index jump to the highest prices for a week #11. Overall, markets...
Trader Joeâs: A niche in produce
Although fresh produce was not part of Pronto Markets or the first Trader Joeâs store, it has since become an...
Getting bigger vs. getting better
In a recent press release by Progressive Produce BB #:113613, CEO Jim Leimkuhler, who is retiring at the end of...
Immigration reform no closer to reality
The U.S. House of Representatives expect to pass the Farm Modernization Workforce Act as soon as Thursday, March 18. The...
Dirty Dozen, Clean 15 lists released for 2021Â
The Environmental Working Group has released its controversial Dirty Dozen and Clean 15 lists of fresh produce items that consumers...
Inside the whale: Amazon Fresh and me
Maybe I just didnât go with the right attitude. A couple of months ago, I wrote a column expressing skepticism...
Sobeys parent buys 51% of Longo’s, Grocery Gateway e-commerce business
STELLARTON, NS, March 16, 2021 /CNW/ – Empire Company Limited BB #:137787 announced today that it has signed an agreement to purchase 51%...
Brexit: building trade access and market presence
After four years of Brexit talk, one might be forgiven for thinking that we have had enough of discussing the...
ProduceIQ: The coming of Spring thaws frozen demand
Following the cold, long days of winter, the coming of spring invites optimism for increased demand in fresh produce. Week...
Private label: The elephant in the room
Wrapping up a fantastic couple of days of UnitedFreshâs BrandStorm marketing conference was a âfireside chatâ featuring three produce industry...
Bring the data to support marketing strategiesÂ
Getting a new product on the shelf can be one of the most challenging things for a marketer, but it...
Tomatoes look to build on pandemic demand bump
Weâve all seen the data that shows the past year has seen huge growth at retail, and the tomato segment...
A coming produce item: Fresh sea vegetables
Like everyone, I suppose, who has ever strolled along a beach on the California coast, I have been awed by...