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General News
Natural Delights highlights record date sales this Ramadan
Natural Delights is celebrating unprecedented success in this year’s sales season, showcasing the impact of culturally relevant marketing
Top 5 insights from avocado grove tour
California expects the largest avocado crop in five years in 2025, and as part of showing that off, Blue Book...
Technomic: Tariffs rattle restaurant operators
Considerable uncertainty has entered the market with the introduction and partial 90-day pause of tariffs, as well as shifting narratives
IFPA urges practical, science-based standards in comments to National Organic Standards Board
In response to feedback sought by the National Organic Standards Board, IFPA submitted comments for priories for organic fresh produce.
Mission Produce inaugurates Guatemala avocado packinghouse
Mission Produce, Inc. announced the inauguration of its new state-of-the-art avocado packinghouse in Guatemala.
Florida Tomato Exchange: Terminating the suspension agreement will level the playing field for U.S. growers
Robert Guenther of the Florida Tomato Exchange released this statement on the intent to terminate the U.S.-Mexico Tomato Suspension Agreement
IFPA names 2025 Produce Excellence in Foodservice Award winners
IFPA will celebrate nine of the country's leading chefs and foodservice professionals during The Foodservice Conference
USDA restricts PACA violators in California and Florida
USDA has imposed sanctions on two produce businesses for failing to meet contractual obligations to the sellers of produce under...
Avocados From Mexico and Which Wich partner for the AvoWich
For those who can't get enough of the rich, creamy flavor of Avocados From Mexico, it partnered with Which Wich...
Blueberry prices to rise due to domestic season slow start
Blueberry supplies are extremely limited, as the California and Georgia seasons are off to slow starts. Expect elevated prices.
Agrovision rebrands as Fruitist, the billion dollar superfruit brand
Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in...
World Wide Farms signs with ReposiTrak for food safety and traceability
World Wide Farms announces its use of the ReposiTrak Traceability Network for inbound and outbound traceability data sharing.
Oppy and DEEP continue progress on Canada’s greenest greenhouse project
Marking the first anniversary of their partnership, Oppy and DEEP Earth Energy Production report progress on their greenhouse project.
Earthbound Farm partners with Instacart for Earth Month campaign
Earthbound Farm has partnered with Instacart to launch an Earth Month campaign aimed at inspiring healthier, more sustainable choices.
EFI highlights sustainability efforts for Earth Day 2025
Equitable Food Initiative recognizes Earth Day as a call to action for protecting the land and resources that sustain our...
Chipotle to expand into Mexico in 2026
Chipotle Mexican Grill announced it has signed a development agreement to open restaurants in Mexico for the first time.
Fresh Express refreshes salad branding
Fresh Express, the brand leader in value-added salads, unveils its refreshed brand identity, signaling a new era for the category...
Bell pepper prices may rise as crop transitions
Markon Cooperative reports Western green bell pepper production is decreasing in Mexico, but Mexican red bell pepper supplies are sufficient.
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh