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General News
American tomato growers applaud termination of tomato suspension agreement
American tomato farmers nationwide and the Florida Tomato Exchange applauded the termination the 2019 U.S.-Mexico Tomato Suspension Agreement
U.S. Department of Commerce to withdraw from tomato suspension agreement
The U.S. plans to withdraw from the 2019 Agreement Suspending the Antidumping Investigation on Fresh Tomatoes from Mexico
BANA warns of $250MM price increase on bananas due to tariffs
BANA says the cost of Americaâs favorite fruit could go up by as much as $250 million a year under...
Fresh Express launches âExpress Yourselfâ campaign
Fresh Express, the brand leader in value-added salads, has launched its most expressive campaign yet with Express Yourself.
USDA announces new presidential appointments
U.S. Secretary of Agriculture Brooke Rollins today announced the latest slate of presidential appointments
Restaurant loyalty is quickly eroding, report finds
There is an alarming trend emerging in the fast food and fast-casual restaurant market: diner loyalty to their favorite brands...
West Pak Avocado releases Cinco de Mayo strategy
As Cinco de Mayo approaches, West Pak Avocado's AVO360 program and category expertise highlight the holiday's growing popularity
Viva Fresh celebrates 10 years of growth with sold-out show and record attendance
With a completely sold-out show floor, attendee registration tracking above trend at over 2,700 participantsâincluding more than 400 buyers
Mission Produce introduces Honey mango clamshell at VIVA Fresh
Mission Produce announced a new seasonal offering, its 4-count Honey Mango clamshell, packed with the Worldâs Finest Mangos from Mexico.
IFPA releases 2025 public policy agenda
IFPA published its 2025 Public Policy Agenda, outlining policy priorities that support the growth and resilience of the produce industry.
Procurant unveils Procurant Fresh AI
Procurant launches Procurant Fresh AI, the first artificial intelligence solution specifically for perishables category management in retail.
Avocados From Mexico launches fiesta campaign for Cinco de Mayo
This Cinco de Mayo, Avocados From Mexico is putting guacamole at the center of every table with a new strategy
Markon lettuce and salad processors make seasonal transition
Markon Cooperative's source-based suppliers of value-added salad items follow the seasonal lettuce transition in the fall and spring.
FFP to bring food influencers, dietitians to Consumer Connection Conference
The Consumer Connection Conference is an exclusive opportunity for produce marketers and advocates to meet Food and Nutrition Influencers.
DoorDash expands sidewalk robot delivery in U.S.
DoorDash and Coco Robotics expands their partnership to offer sidewalk robot delivery for DoorDash customers in select U.S. markets.
FPAA discusses trade, tariffs, and food safety at annual Spring Policy Summit
FPAA recently brought together industry leaders, experts, and partners for its annual Spring Policy Summit
Zespri projects earlier kiwifruit crop with higher volumes
Zespri anticipates an early start this year with the first SunGold kiwifruit shipment arriving in Los Angeles and Philadelphia by...
Brighter Bites 2024 Annual Impact Report shows $21.7MM in produce distributed
Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables to families releases its 2024 Annual Impact Report.
Hear from our customers
Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectationsâŠIn my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh