General News

American tomato growers applaud termination of tomato suspension agreement

American tomato farmers nationwide and the Florida Tomato Exchange applauded the termination the 2019 U.S.-Mexico Tomato Suspension Agreement

1 week ago 3 minute read

U.S. Department of Commerce to withdraw from tomato suspension agreement

The U.S. plans to withdraw from the 2019 Agreement Suspending the Antidumping Investigation on Fresh Tomatoes from Mexico

1 week ago 2 minute read

BANA warns of $250MM price increase on bananas due to tariffs

BANA says the cost of America’s favorite fruit could go up by as much as $250 million a year under...

2 weeks ago 3 minute read

Fresh Express launches ‘Express Yourself’ campaign

Fresh Express, the brand leader in value-added salads, has launched its most expressive campaign yet with Express Yourself.

2 weeks ago 4 minute read

USDA announces new presidential appointments

U.S. Secretary of Agriculture Brooke Rollins today announced the latest slate of presidential appointments

2 weeks ago 13 minute read

Restaurant loyalty is quickly eroding, report finds

There is an alarming trend emerging in the fast food and fast-casual restaurant market: diner loyalty to their favorite brands...

2 weeks ago 5 minute read

West Pak Avocado releases Cinco de Mayo strategy

As Cinco de Mayo approaches, West Pak Avocado's AVO360 program and category expertise highlight the holiday's growing popularity

2 weeks ago 4 minute read

Viva Fresh celebrates 10 years of growth with sold-out show and record attendance

With a completely sold-out show floor, attendee registration tracking above trend at over 2,700 participants—including more than 400 buyers

2 weeks ago 3 minute read

Mission Produce introduces Honey mango clamshell at VIVA Fresh

Mission Produce announced a new seasonal offering, its 4-count Honey Mango clamshell, packed with the World’s Finest Mangos from Mexico.

2 weeks ago 2 minute read

IFPA releases 2025 public policy agenda

IFPA published its 2025 Public Policy Agenda, outlining policy priorities that support the growth and resilience of the produce industry.

2 weeks ago 4 minute read

Procurant unveils Procurant Fresh AI

Procurant launches Procurant Fresh AI, the first artificial intelligence solution specifically for perishables category management in retail.

2 weeks ago 3 minute read

Avocados From Mexico launches fiesta campaign for Cinco de Mayo

This Cinco de Mayo, Avocados From Mexico is putting guacamole at the center of every table with a new strategy

2 weeks ago 4 minute read

Markon lettuce and salad processors make seasonal transition

Markon Cooperative's source-based suppliers of value-added salad items follow the seasonal lettuce transition in the fall and spring.

2 weeks ago 1 minute read

FFP to bring food influencers, dietitians to Consumer Connection Conference

The Consumer Connection Conference is an exclusive opportunity for produce marketers and advocates to meet Food and Nutrition Influencers.

2 weeks ago 4 minute read

DoorDash expands sidewalk robot delivery in U.S.

DoorDash and Coco Robotics expands their partnership to offer sidewalk robot delivery for DoorDash customers in select U.S. markets.

2 weeks ago 4 minute read

FPAA discusses trade, tariffs, and food safety at annual Spring Policy Summit

FPAA recently brought together industry leaders, experts, and partners for its annual Spring Policy Summit

2 weeks ago 4 minute read

Zespri projects earlier kiwifruit crop with higher volumes

Zespri anticipates an early start this year with the first SunGold kiwifruit shipment arriving in Los Angeles and Philadelphia by...

2 weeks ago 6 minute read

Brighter Bites 2024 Annual Impact Report shows $21.7MM in produce distributed

Brighter Bites, a national nonprofit that delivers fresh fruits and vegetables to families releases its 2024 Annual Impact Report.

2 weeks ago 3 minute read

Hear from our customers

Fruits Et Legumes Gaetan Bono Inc.

Gaetan Bono Achieves Good ROI with Blue Book Advertising

Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Tony Bono-min

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh

I can just tell you that Blue Book goes far beyond expectations
In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh

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