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General News
Avocados From Mexico opens Superfood Lab in Dallas
DALLAS, May 25, 2021 /PRNewswire/ — Today, Avocados From Mexico – a U.S.-based, non-profit marketing organization to promote Mexican avocados...
Green Life Farms products now available in nearly 300 locations
LAKE CITY, Fla.–(BUSINESS WIRE)–Green Life Farms announced that its products can now be purchased at nearly 300 locations across South...
Brighter Bites partners with River Fresh Farms in Salinas, CA
SALINAS, CA – Brighter Bites, BB #:371141 a nonprofit organization that delivers fresh fruits, vegetables and nutrition education resources directly...
Beware of avocado price spike this summer
The pandemic and restaurant closings couldn’t slow the consumer demand growth for avocados. As the 2020-21 Mexican season draws to...
California concerned summer travel could spread citrus disease HLB
SACRAMENTO, Calif., May 24, 2021 /PRNewswire/ — As COVID-19 restrictions ease, summer travel is expected to increase, and California agricultural...
Four Seasons expanding DC to meet customer demand
PRESS RELEASE May 24, 2021 “Our customers are growing and so are we!” The Four Seasons Family of Companies BB...
PBH hosts first-ever media meet up
On May 20, the Produce for Better Health Foundation (PBH) BB #:157162 hosted its first-ever Have A Plant Media Meet...
Braga Fresh adds to sales and marketing staff
SOLEDAD, Calif. – Braga Fresh BB #:206762 announced several promotions and additions to its sales and marketing team, all designed...
OnePointOne and Sakata Seed America partner to improve vertical farming
SAN JOSE, CA – OnePointOne and Sakata Seed America BB #:308948 announced today a game-changing collaboration in the acceleration of...
United Fresh to honor 2021 Produce Excellence in Foodservice Award Winners at PMA Foodservice
WASHINGTON, D.C. (May 24,2021) – United Fresh BB #:145458 will celebrate nine of the country’s most innovative chefs and foodservice...
USApple board approves in person Annual Outlook Conference
Falls Church, Va. — The U.S. Apple Association BB #:145473 Board of Directors this week gave an enthusiastic go-ahead to...
The Produce Reporter Week in Review – May 21, 2021
Pamela and Greg discuss Giumarra, AWG, and TuSimple’s autonomous truck pilot, the pallet shortage, and Walmart’s fresh new look. Related...
ProducePay raises $43MM in Series C equity funding
LOS ANGELES, May 20, 2021 (GLOBE NEWSWIRE) — ProducePay BB #:299330, a financing, analytics, and marketplace startup bringing transparency, predictability,...
The Produce Moms introduces new podcast partnership
The Produce Moms BB #:366223 and a USDA-funded Family and Consumer Sciences Educator project have announced a joint venture which...
Paramount Software Solutions launches Farm to Plate blockchain platform
ALPHARETTA, Ga.–(BUSINESS WIRE)–Paramount Software Solutions has announced their new product, Farm to Plate, a blockchain platform designed for the food...
BJ’s Wholesale Club plans six new locations, two new markets
WESTBOROUGH, Mass.–(BUSINESS WIRE)–BJ’s Wholesale Club BB #:162875, a leading operator of membership warehouse clubs in the Eastern United States, announced...
Upward Farms launches first organic vertical farm
New facility enables Upward Farms to increase production of its USDA Certified Organic microgreens and baby greens by 20 times...
United Fresh elects new Chairman of the Board
WASHINGTON, D.C. – With the recent decision of the Board of Directors and endorsement of the membership to combine with...
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Gaetan Bono Achieves Good ROI with Blue Book Advertising
Whenever we do advertise in the Blue Book or whenever we do spend money on different various aspects in the Blue Book, we do get a lot of feedback, a lot of comments, a lot of current suppliers and new suppliers tend to reach out and we definitely get a good return on investment there. Salvatore Lavorato, VP at Gaetan Bono

Blue Book: The Essential Tool for Smart Decision-Making at IndexFresh
I can just tell you that Blue Book goes far beyond expectations…In my career I have worked with several credit and business information reporting companies. No one can come close to the tools the Blue Book provides the Produce industry. - Merrill Causey, CFO at IndexFresh