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“All the Hispanic [grocery] chains that were over there are popping up over here [in Las Vegas]—whatever trend happens there is mimicked here.” Snider agrees, but believes businesses must be flexible and able to adapt. “We’re going to continue to focus on the key commodities we’ve had success with, but we’re always evaluating additional commodities as well as specific varieties and pack sizes allowing us to enhance and continue to strengthen our overall program. That’s one of our challenges—to understand consumers and provide them with the offerings they want.”
Roka predicts increasing adaptation in the larger producers. “The people supplying ethnically diverse markets are smaller growers. As these products become more mainstream, they too will start to integrate and become bigger. The only thing that will remain the same is that it will change.”
One thing seems certain: whether the Hispanic market adapts to reflect more of the typical American diet, or the community influences America to eat more fresh fruits and vegetables, the Hispanic demographic will continue to grow for the foreseeable future.
Image: ©iStock.com/Rich Legg
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