Consumers don’t trust produce online? Think again.

Before the COVID-19 pandemic gave online grocery shopping a huge boost, conventional wisdom said consumers did not want someone else to pick their produce. No online shopper can...

By Pamela Riemenschneider
June 14, 2021
2 min read
Consumers don’t trust produce online? Think again.

Before the COVID-19 pandemic gave online grocery shopping a huge boost, conventional wisdom said consumers did not want someone else to pick their produce.

No online shopper can pick just the right watermelon, or avocado, or banana — or can they?

COVID appears to have changed that perception and people’s willingness to let someone else do the shopping.

Anne-Marie Roerink of 210 Analytics just published some new research showing a shocking 74 percent of consumers thought the fresh produce bought online was either the same quality as they’d choose — or better than what they’d chose.

Sure, 26 percent said they do it better, but that still leaves three-fourths of consumers happy with what they’re getting online.

Retailers have really focused on delivering a consistent, excellent experience with fresh produce online, as Anne-Marie told me in a recent discussion of her online grocery findings:

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Pamela Riemenschneider is the Retail Editor or Blue Book Services.

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