Awe Sum Organics Grows Their Brand and Expands Reach with Blue Book Advertising

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David Posner, President and CEO of Awe Sum Organics, understands the importance of making smart decisions when it comes to allocating advertising funds. For his company, the choice is clear: Blue Book’s advertising services have been instrumental in helping them grow their brand and expand their reach within the produce industry. “We at Awe Sum Organics choose wisely when allocating funds for advertising,” Posner explains. Through strategic partnerships with Blue Book, Awe Sum Organics has been able to target key decision-makers in the fresh produce sector.

One of the most effective tools for Awe Sum Organics has been Blue Book’s Produce Reporter® e-newsletter. Posner shares, “The Produce Reporter® e-newsletter is an ‘awe sum’ vehicle to advertise in for visibility to a high percentage of the companies engaged in the produce business in North America.” The platform has provided Awe Sum Organics with the visibility needed to reach a broad, targeted audience, helping them connect with other companies involved in the dynamic fresh produce industry.

Since its founding in 1985, Awe Sum Organics has been committed to providing high-quality organically and sustainably grown produce. Through Blue Book’s digital publications, the company has been able to share its passion and marketing message with the right people. “Blue Book’s digital publications allow us to communicate our passion and marketing message to the decision makers in the dynamic fresh produce trade,” Posner notes, emphasizing how Blue Book has helped to elevate the company’s presence in the industry.

By partnering with Blue Book, Awe Sum Organics has been able to effectively enhance their brand visibility and ensure that their marketing message reaches the right audience. This strategic approach has played a key role in their continued growth and success in the competitive world of fresh produce.