Blue Book Helps Fresh Thyme Market Find Reliable Suppliers and Streamline Operations

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James Braswell, Director of Produce and Floral at Fresh Thyme Market, knows that finding the right suppliers is crucial for the success of their rapidly growing retail chain. As a relatively new company to the Midwest, Fresh Thyme has been focused on bringing a fresh, natural approach to the market, with produce being at the heart of their business. To meet their needs as they opened 75 high-volume stores, James turned to Blue Book Services to help identify reliable, local suppliers. “Blue Book was a super helpful tool for me to go in, find the right place that was centrally located to where our stores were going to be popping up,” he explains.

The ability to find trustworthy suppliers quickly and efficiently was essential for Fresh Thyme’s expansion, especially since they weren’t self-distributing. James used Blue Book to assess potential suppliers, ensuring they could meet the company’s high standards. “I can see how large this supplier is, what their integrity is, and it showed me that it was somebody I felt could handle our business,” James shares. Two suppliers found through Blue Book became integral to Fresh Thyme’s success, enabling them to meet their distribution needs and continue growing.

Blue Book also provided James with valuable resources beyond supplier selection. “We use Blue Book a lot to find not only commodity items but also for packing guidelines,” James notes. The platform has been a go-to for answering questions about product specifications and ensuring Fresh Thyme stays on top of operational details. When James faced an issue with packing guidelines, Blue Book’s quick response helped him navigate the challenge. “It was super helpful, and it actually helped me get through the issue in enough time,” he adds. With Blue Book’s support, James can confidently rely on them to help streamline Fresh Thyme Market’s supply chain and maintain their commitment to quality produce. “I rely on Blue Book Services,” he concludes.