FullTilt Marketing Leverages Blue Book’s Expertise to Strengthen Client Brands

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For FullTilt Marketing, building their clients’ brands means choosing the right platforms for visibility and relevance. Melinda Goodman, Principal & Chief Storyteller at FullTilt Marketing, emphasizes the vital role Blue Book plays in their advertising strategy. “The Blue Book is more than just a trade publication, it’s an industry resource,” Goodman says. Over the years, FullTilt has worked closely with Blue Book on everything from advertising to editorial to help deliver compelling messages that resonate with target audiences in the produce industry.

When recommending advertising channels to clients, FullTilt Marketing prioritizes platforms that ensure maximum exposure while aligning with each client’s brand identity. Goodman notes, “When we make recommendations to our clients about where to advertise, we want them to be where they will be seen and aligned in a way that makes most sense with their brand.” Blue Book has proven to be an ideal choice, offering clients a unique combination of visibility and credibility in a trusted, industry-leading resource.

The consistent quality of Blue Book’s publications and their commitment to timely industry insights further reinforce their value. “Blue Book’s publications offer a unique combination as a trusted resource with timely industry insights that their reader audience has come to expect, and so do we,” Goodman explains. This reliability ensures that FullTilt’s clients not only reach their desired audience but also benefit from Blue Book’s longstanding reputation as a trusted source of business intelligence in the fresh produce sector.

By collaborating with Blue Book, FullTilt Marketing has been able to enhance the effectiveness of their client campaigns, ensuring they’re positioned in the right publications to build lasting brand presence. Blue Book’s trusted resources continue to be an essential part of FullTilt’s strategy to help clients grow their businesses and engage with industry leaders.