Using Blue Book to Build Confidence and Drive Sales

.

Joel Hayes, the President of Twin Garden Sales, knows how critical it is to maintain strong relationships and grow their customer base in the competitive world of produce. As a national grower, shipper, and broker of sweet corn, his company has relied on Blue Book Services to gain exposure and build trust with new clients. “Being listed in the Blue Book gives us the exposure we need to make new connections and to grow sales,” Joel says. This visibility has opened doors for Twin Garden Sales, helping them establish new business opportunities and expand their reach.

Joel also relies on the detailed search filters provided by Blue Book to make informed decisions before entering into new partnerships. “Blue Book search filters allow us to go and find all the information we need on that customer,” he explains.
From ratings and pay terms to commodity information, these filters provide a comprehensive view of potential customers, which is essential for making educated decisions about whether or not to move forward. With access to this data, Twin Garden Sales can confidently assess risk and pursue opportunities that align with their business goals.

One of the key ways Joel uses Blue Book is by searching for companies with strong ratings to ensure they are working with reliable partners. “I tend to search for companies that have a 3X rating or better,” he shares. Knowing a company has a solid rating gives Twin Garden Sales the confidence to engage in business, knowing they are dealing with trustworthy customers. Joel further elaborates, saying, “If a customer has a 4X rating, the conversation goes longer, and you try a little harder to convince them that our sweet corn is better than somebody else’s.” With Blue Book’s data, Joel can focus on high-quality prospects and grow sales while minimizing risk. Joel wraps it up by simply saying, “I trust Blue Book.”