Earthbound Farm launches ‘From Earth to You’ campaign

SALINAS, Calif. (April 29, 2024) – Earthbound Farm, the largest U.S. farmer and producer of organic salads, is introducing a new multimillion-dollar advertising campaign designed to help grow the organic salad category.  

Earthbound Farm’s latest campaign, “From Earth to You” elevates Earthbound’s brand name in a playful yet poignant reminder of the connection between consumers, farmers and our planet. This campaign celebrates Earthbound Farm’s national launch of its award-winning plant-based tray and will earn over 435 million impressions across all premium media channels including television, social media, and e-commerce platforms.

“Consumers are craving real food and clean ingredients that are grown and packed with care,” said T. Bruce Taylor, VP Organic and Greenhouse. “Earthbound Farm helps make choosing what’s best for you and your family easy—both for today and tomorrow.”

“The new creative connects the decisions we make at the store with the farmers who grow our food and the planet it is grown on”, said Christina Barnard, Vice President of Brand Marketing. “We are farmers at heart and we love growing the best food on earth.”   

The “From Earth to You” campaign will celebrate Earthbound Farm’s broadest portfolio of organic and greenhouse grown products across YouTubeTV, Disney+, Fubo, Paramount, Peacock, Roku, and other connected TV platforms, as well as across social media networks including Instagram, TikTok, Facebook, and YouTube. Additionally, targeted display banners and shoppable video will run across retail media platforms and Instacart to meet consumers at the digital point of purchase.

Earthbound Farm has long been dedicated to growing high-quality, organic produce while championing sustainable farming practices. The campaign celebrates this mission and invites consumers to connect with the farmers and planet behind every bite.

ABOUT EARTHBOUND FARM  

Earthbound Farm is North America’s largest grower and packer of organic fresh vegetables. Earthbound Farm is passionate about increasing access to organic produce while remaining grounded in a commitment to quality, innovation, food safety, and sustainability. Earthbound Farm is family-and farmer-owned and based in “The Salad Bowl of the World,” Salinas, California. For more information, delicious recipes, and more, visit www.earthboundfarm.com and follow Earthbound Farm on Instagram, Facebook and TikTok.