Earthbound Farm lines up new products for IFPA Global show

SALINAS, Calif. (Oct. 9, 2024) – Earthbound Farm, the largest U.S. farmer and producer of organic salads, is gearing up to make a splash at the International Fresh Produce Association (IFPA)’s Global Produce and Floral Show in Atlanta this month.

With an exciting booth presence, Earthbound Farm will be featuring an array of NEW products:

A new lineup of salad kits made with 100% organic avocado oil – We are spotlighting the response to consumer demand for healthier dressing alternatives and convenient, organic salad kits. We are launching five single serve flavors: Caesar, Chipotle Ranch, Apple Cider Crunch, Golden Balsamic, Truffle Caesar and two new full size kit flavors: Caesar and Balsamic Crunch.

Earthbound Farm Limited Harvest Wild Red Arugula – Earthbound Farm is responding to the demand for innovation in a variety of ways with new offerings such as the Limited Harvest Organic Wild Red Arugula. With vibrant red veining and a spicy, bold flavor profile, Wild Red Arugula provides a new experience for arugula lovers and organic salad consumers. This unique variety is exclusive to Earthbound Farm brand: Wild Red Arugula

Earthbound Farm NEW plant-based packaging: Made from recycled plant fibers, this eco-friendly tray ensures greens stay fresh while reducing plastic use by 95%. This new tray supports consumers’ eco-conscious living without compromising on freshness or convenience and is available now in two varieties: Organic Spring Mix, Organic Baby Spinach

New Earthbound Farm Greenhouse Line-up – Utilizing innovative greenhouse farming, our Earthbound Farm greenhouse blends add unique flavor and crunch to the Earthbound Farm product family while farming closer to select markets. Our new greenhouse line is thoughtfully cultivated out of two facilities: Louisa, Virgnia, and South Bend, Indiana.

“The IFPA Global Produce and Floral Show provides an ideal platform to feature our latest innovations,” said Jenny Panziera, Director of Product, Organic Salad, and Earthbound Farm Brand, Taylor Farms BB #154001. “We are looking forward to sharing our new flavors, packaging solutions and latest strategies to continue to make produce more accessible and appealing to a wider audience while also staying true to our commitment to quality and sustainability.”

Lastly, Earthbound Farm will be sampling the following items at the booth:

• Organic Wild Red Arugula (sampling Friday, Oct 18th) – Elevate your salad experience with Earthbound Farm’s specialty variety: Wild Red Arugula, an exclusive variety that brings a bold, peppery punch to salads, sandwiches, pastas, and wraps. Its vibrant red veining and robust flavor makes your dishes stand out, with every leaf packed full of spicy, organic goodness.
• Organic Golden Balsamic Avocado Oil Salad Kit (sampling Saturday, Oct 19th) – Indulge in the refreshing sweet and tangy flavors of this salad kit, where crisp romaine meets frisée and vibrant, crisp veggies, all tossed with a luscious golden balsamic avocado oil vinaigrette inspired by Earthbound Farmstand’s in house recipe.

Come visit us at booth #B2861 to learn more about Earthbound Farm and our products. Also, we’ll be hosting happy hour featuring wine and beer from 3 – 5 p.m. on Oct. 18 and Oct. 19. Please join us!

ABOUT EARTHBOUND FARM

Earthbound Farm is North America’s largest grower and packer of organic fresh vegetables. Earthbound Farm is passionate about increasing access to organic produce while remaining grounded in a commitment to quality, innovation, sustainability, and food safety. Earthbound Farm is family-and farmer-owned and based in “The Salad Bowl of the World,” Salinas, California. For more information, delicious recipes, and more, visit www.earthboundfarm.com and follow Earthbound Farm on Instagram, Facebook and TikTok.