Explaining the launch of The Produce Reporter: Afternoon Edition

On Monday, we launched an afternoon edition of The Produce Reporter.

The demand for original content, analysis, and timely produce industry articles are resonating with a rapidly expanding audience.

Our audience is the entire produce supply chain. We do not specialize in any one demographic or segment. The feedback strongly supports this business model.

Our readers are the decision-makers, up and down the length and breadth of this dynamic industry. If you want to stay in touch with the important facts driving the industry, receive best-in-class analysis, and be exposed to timely articles on significant business happenings, The Produce Reporter is the place to be.

Thank you for the meteoric rise in readership in both The Produce Reporter and on producebluebook.com. Your feedback is important and, because of your suggestions, we have expanded our digital footprint with even more of the content you, our readers, value.

Blue Book has been in business for 120 years, but it is the future that we are most excited about.

Thank you for support.