Food marketers taste the future at Curious Plot’s Food Leadership Program

MINNEAPOLIS – June 14, 2023 – No marketing professional should be an island, especially if you’re in the business of food marketing. That is one reason food and agriculture marketing, communications and consulting agency Curious Plot recently hosted the first-ever Curious Food Leadership Program, a gathering of senior food industry marketers and trendsetters – including produce food marketers — for two days to taste, share and ideate around the next trends in food marketing.

Marketing leaders in attendance represented some of the nation’s leading organizations and associations in the produce, seafood, dairy and nut industries, as well as emerging and leading CPG brands.

“Now is the right time to hold a gathering like this, when food marketers are experiencing significant changes in the consumer landscape,” said Laurie Fleck, CEO, Curious Plot. “We convened this select group of leaders to share insights and inspiration from one senior marketer to another to navigate today’s food marketing challenges and opportunities, and discuss what’s beyond the horizon.”

As part of the meeting, participants took part in a wide array of ideation sessions; toured and tasted in test kitchens and innovative restaurants throughout the Twin Cities; and immersed themselves in a learning session hosted by Chef Andrew Zimmern.

Previewing Big Consumer Curiosity Research Over Small Bites

Curious Plot also previewed new research, the Consumer Curiosity Report, which measured consumer interest in specific culinary, nutrition and sustainability topics. The agency plans to release the research later this summer.

“One early finding we can share is that consumers have a strong appetite for global flavors,” added Amy Wood, Senior Vice President, Food Strategy, Curious Plot. “Food marketers are seeing a shift in consumer tastes and desire to explore new cuisines and ingredients like never before.” 

Chef Andrew Zimmern reinforced this theme during his culinary learning session, Wood added. 

Zimmern delighted the group with recipe demonstrations illuminating the opportunity for food marketers to expand their understanding and awareness of unique ingredients to keep pace with today’s adventurous palates.

The Plot Continues: Future Curious Food Leadership Programs

In addition to this summer’s unveiling of the Consumer Curiosity Report, the agency plans more Curious Food Leadership Program activations throughout the year and beyond. Follow Curious Plot on Facebook, Instagram and LinkedIn for details. 

About Curious Plot   

Curious Plot is a marketing, communications and consulting agency driven to find what’s next for food, agriculture and companion animal care. With headquarters in Minneapolis and a presence in Indianapolis and Portland, Ore., the agency’s 100+ employees provide services including creative + experience, public relations, digital + engagement and consulting + learning services. Online at CuriousPlot.agency.