Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Freeze in desert region to affect lettuce quality
Markon Cooperative BB #:123315 released this desert region crop report January 13, 2025: Please click here to view a Markon Live from the Fields video regarding the Arizona/California...

Markon Cooperative BB #:123315 released this desert region crop report January 13, 2025:
Please click here to view a Markon Live from the Fields video regarding the Arizona/California desert region’s most significant cold snap of the winter season so far.
• Widespread, moderate-to-heavy lettuce ice is expected throughout this entire week in all Arizona and California desert growing areas
• Harvesting delays of three to four hours are being reported; loading delays can also be expected
• This significant freeze event will have lasting effects on the quality of many desert row crop items
• Lettuces and tender leaf items are the most susceptible to freeze-related quality and shelf-life challenges
• Apart from quality, plant growth will also be affected as ground temperatures decrease this week
• Markon inspectors are monitoring conditions and will update further as needed
Please contact your Markon Account Manager for further information.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Agrovision rebrands as Fruitist, the billion dollar superfruit brand
Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in 2020.
Markon hires director of multi-unit sales
Markon Cooperative is proud to announce the appointment of Doug Fisher as the new Director of Multi-Unit Sales.
World Wide Farms signs with ReposiTrak for food safety and traceability
World Wide Farms announces its use of the ReposiTrak Traceability Network for inbound and outbound traceability data sharing.
Oppy and DEEP continue progress on Canada’s greenest greenhouse project
Marking the first anniversary of their partnership, Oppy and DEEP Earth Energy Production report progress on their greenhouse project.
Earthbound Farm partners with Instacart for Earth Month campaign
Earthbound Farm has partnered with Instacart to launch an Earth Month campaign aimed at inspiring healthier, more sustainable choices.
EFI highlights sustainability efforts for Earth Day 2025
Equitable Food Initiative recognizes Earth Day as a call to action for protecting the land and resources that sustain our food systems.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved