Frieda’s plugs Mother’s Day berry cross-promotion with crepes

Los Alamitos, CA (April 2019) – Entice shoppers to celebrate Mother’s Day more memorably this year by adding Frieda’s French Style Crêpes to your berry case.

“Shoppers are looking for new and easy ways to enjoy holidays like Mother’s Day without breaking the bank,” said Alex Jackson Berkley, sales manager at Frieda’s Specialty Produce. “Showing your customers that they can elevate their celebration with items like our crêpes is a sure-fire way to boost your berry sales this season!”

Providing recipe inspiration is another way to drive customer purchases. With berries being a popular complement to crêpes, we recommend sharing a recipe like our Blueberry Lemon Mousse Crêpes and cross-merchandising with the berries to have a one-stop pop-up display. Frieda’s offers a shelf-stable display box that holds 12/5 oz. packages of Frieda’s French Style Crêpes, which makes creating these types of displays easy.

Call your Frieda’s account manager today for merchandising solutions that inspire your shoppers’ celebrations this May!

About Frieda’s Inc.

Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com. Inspire. Taste. Love.