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Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

VALLEY CENTER, CA — Those of us in the business are very familiar with a field tour: load up in the bus, see some fields and a packing shed, and probably have a good meal.
But it’s usually a big group, in a big, noisy environment with little opportunity to really dig around.
In fact, those few minutes before they usher us back on the bus when I get to zoom around and take a few photos and videos are my favorite part of most tours.
That’s not to say I don’t love a good tour: retail, field, or otherwise. But this year, the California Avocado Commission decided to give us a chance to come and go as we pleased, in an open house format.
We had stations to learn about grafting, sustainability, harvest, cutting techniques, and even learn hands-on how to make a Instagram-worthy dish on our own.
Have a look around at this year’s California Avocado Open House as the commission prepares to celebrate the 10th anniversary of California Avocado Month.
(NOTE: with photos courtesy of the California Avocado Commission)
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Pamela Riemenschneider is the Retail Editor for Blue Book Services.

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