It all began in 1901… 

Our founder A.L. Baker used horseback riders, trains and telegraphs to collect vital produce trading information, solving an important industry challenge. And over a century later, our mission remains the same: to use cutting-edge resources to help family-owned growers and national grocers alike make the right business connections and trading decisions at the right time. Blue Book has helped drive the produce industry forward for more than a hundred years. But we’re just getting started. 

A few highlights over our last century: 

  • 1901: Blue Book was established to provide the fruit and vegetable industry with the first specialized credit service – the Blue Book – with trade practice ratings.   
  • 1905: Trading Membership established as an honor earned by produce businesses who consistently show themselves as the best firms in the industry. 
  • 1909: Arbitration board established to help firms navigate trade disputes. 
  • 1964: The Pay Rating was established to evaluate companies’ payment practices. 
  • 1973: Transportation Membership established as an honor earned by transportation firms who consistently show themselves as the best firms in the industry. 
  • 1992: Know Your Commodity® was first released to provide best in class overviews of all major specialty produce commodities. 
  • 1994: Blue Book goes electronic!  Introducing the Blue Book on CD-ROM. 
  • 1996: Blue Book leads the industry into the digital age by launching producebluebook.com 
  • 1999: Business Reports are established and launched to provide customers deep dive analyses of subject companies. 
  • 2002: Blueprints is launched to provide deep industry analysis to customers on core topics. 
  • 2005: Blue Book creates a predictive credit score highlighting the likelihood that a firm experiences a negative credit event within the next 12 months. 
  • 2018: The Produce Reporter ® is launched!  Providing the industry with a twice-daily news source for all the latest, breaking industry news. 
  • 2024: Courtesy Contacts are established as a way to “nudge” slow paying customers to remit on past due accounts without opening an official claim.