Homegrown Organic Farms hires citrus category manager

Porterville, CA, (March 24, 2025) — Homegrown Organic Farms BB #:161459 is pleased to announce the addition of Carrie Briones as its newest Citrus Category Manager.

With over two decades of experience in the produce industry, Briones will play a key role in strengthening Homegrown’s citrus program and driving strategic growth.

She will report to Craig Morris, Citrus & Grape Category Director.

Briones began her career in produce at just 19 years old, working as a clerk at a citrus exchange in Riverside, CA. She later transitioned into sales and grower relations, working with both conventional and organic produce, and spent the last decade specializing in organic citrus sales. Her deep understanding of the organic market, combined with a passion for building strong customer and grower relationships, makes her a natural fit for the Homegrown team.

“We’re always looking for experienced, forward-thinking produce leaders who align with our mission to provide the best organic fruit and create long-term value for our partners, and Carrie is a perfect fit,” said Craig Morris, Citrus & Grape Category Director. “She understands the nuances of this category and knows how to navigate the complexities of organic sales. Her ability to connect with growers and buyers alike will be invaluable as we continue expanding our citrus program.”

As Homegrown continues to grow and enhance its citrus program, Briones’ expertise in organic sales and grower partnerships will play a vital role in enhancing customer programs and ensuring a seamless supply chain from farm to shelf.

Reflecting on her early career, Briones explains what drives her passion: “When I first got into sales, I was given a Blue Book and told, ‘Here is your guide.’ I loved the idea of picking up the phone and creating a relationship that could change a business,” said Briones. “I’m excited to bring that same energy and passion to Homegrown, working closely with customers and growers to deliver the best organic fruit at the right time in the season.”

Briones was drawn to Homegrown for its strong reputation, long-standing relationships, and deeply rooted values. “What really stood out to me was the company’s commitment to its growers and customers,” she said. “Homegrown isn’t just a sales company—it’s a fully integrated operation, working from the field to the store to provide the best solutions at every step of the supply chain.”

With citrus season in full swing, Briones and the team are ready to support customers with a full range of organic citrus—from core varieties like Navels and Mandarins to specialty offerings like Blood Oranges and Pummelo. Contact the sales team at sales@hgofarms.com or (559) 306-1770 to learn more.

ABOUT HOMEGROWN ORGANIC FARMS

Homegrown Organic Farms has been a trusted name in fresh produce for over 25 years. As an employee-owned company, we are committed to stewardship farming that nourishes people, preserves the land, and strengthens communities. Representing family farms across California and Oregon, with over 100 growers and 10,000 acres of organic and conventional fresh produce, we grow with care—cultivating fresh, flavorful fruits, including citrus, stone fruit, berries, and more. Learn more at hgofarms.com.

CONTACT: Elise Smith, Marketing Manager
Phone: (559) 306-1777
Email: marketing@hgofarms.com