Hy-Vee launches wellness tour

August 9, 2023 — In partnership with Old El Paso, a popular brand of Tex-Mex style foods, Hy-Vee BB #:101759 announces today the launch of the Hy-Vee Healthy You Wellness Tour, which will travel across the Midwest promoting healthy eating habits and nutrition now through October.

The tour is part of Hy-Vee’s commitment to fighting food insecurity. At the 2022 White House Conference on Hunger, Nutrition and Health, Hy-Vee made a commitment to educate 100,000 Americans in low food access areas, as well as provide 30 million meals to vulnerable communities by 2025. The Hy-Vee Healthy You Wellness Tour is an extension of that commitment.

Families attending a Hy-Vee Healthy You Wellness event will receive a meal kit from Old El Paso, that includes flour tortillas, refried beans and 25% less sodium seasonings. Families can also take home “Plus It Up” nutritional resources that provide simple tips to adding more nutritious foods to everyday meals, dietitian-recommended products, budget-friendly meal guides and freezer meal workshops.

To learn more about Hy-Vee’s nutritional services, visit www.hy-vee.com/health/hy-vee-dietitians.

Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.