IFPA releases 2025 public policy agenda

WASHINGTON, April 11, 2025 – The International Fresh Produce Association (IFPA) BB #:378962 recently published its 2025 Public Policy Agenda, outlining policy priorities that support the growth and resilience of the fresh produce and floral industry.

The agenda is a strategic roadmap for advancing key legislative and regulatory goals that ensure consumers have access to a diverse, affordable, and safe supply of fresh fruits, vegetables, and floral products year-round.

“Fresh produce and floral are essential not only to nutrition and well-being of individuals but to the economic vitality of communities around the world,” said IFPA Vice President of Government Relations Rebeckah Adcock. “This agenda reflects the voices and values of our members and lays out a policy framework that champions workforce reform, international trade, consumption incentives, research and innovation, and resilient supply chains.”

Key Policy Highlights:

Labor: IFPA continues to lead efforts to modernize the H-2A and H-2B visa programs in the United States, advocating for common-sense reforms that ensure a legal, reliable, and affordable workforce.

Trade: IFPA calls for trade policies rooted in fairness and science, pushing back on broad tariffs and non-tariff barriers that disrupt supply chains and drive up consumer prices.

Nutrition & Consumption: To increase consumption of fruits and vegetables and improve public health, IFPA is advocating for robust funding of nutrition programs and the integration of produce prescriptions into U.S. healthcare systems.

Crop Protection & Technology: IFPA supports regulatory updates and investment in biotechnology, IPM strategies, and automation to ensure a sustainable and productive growing environment.

Food Safety: The association supports a risk-based food safety regulatory system, and advocates for transparency and accountability in U.S. Food and Drug Administration (FDA) funding and operations.

Supply Chain & Infrastructure: From port prioritization to packaging policy, IFPA is pressing for infrastructure investments and regulatory relief to safeguard the smooth movement of perishable products.

Sustainability: IFPA supports policies that promote environmental stewardship while preserving grower profitability, with a focus on innovation, regenerative agriculture, and climate resilience.

Tax Policy: The association urges U.S. tax reforms that protect family farms and incentivize innovation, including estate tax relief, investment credits, and recognition of fruits and vegetables as allowable expenses under health-focused savings accounts.

Farm Bill: As co-chair of the Specialty Crop Farm Bill Alliance, IFPA is championing a U.S. farm bill that reflects the economic importance of the fresh sector and addresses long-standing inequities in federal programs.

“This agenda outlines what it takes for our industry to flourish and meet the demand for fresh, nutritious food,” said Adcock. “We are working with policymakers to advance these priorities and advocate for the produce and floral sectors as essential solutions to improving public health, strengthening the economy, and create prosperity for our members.”

For more information and to view the full 2025 Public Policy Agenda, visit IFPA’s advocacy page.

About the International Fresh Produce Association (IFPA)

The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our members’ prosperity by conducting advocacy, connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence. IFPA represents member companies from small family businesses to the largest international corporations throughout the global fresh fruit and vegetable supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations.

Contact: Sarah Gonzalez, sgonzalez@freshproduce.com, (202) 303-3411