Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Lettuce growers recovering from heat in Huron, CA
Markon Cooperative BB #:123315 released this Huron, CA lettuce update October 30, 2023: Markon First Crop (MFC) Green Leaf, Iceberg, and Romaine are sporadically available in Huron, California....

Markon Cooperative BB #:123315 released this Huron, CA lettuce update October 30, 2023:
Markon First Crop (MFC) Green Leaf, Iceberg, and Romaine are sporadically available in Huron, California.
Markon Best Available is being substituted as needed. Huron lettuce supplies were affected by a recent heat spike, causing quality challenges such as:
- Internal burn
- Insect damage
- Inconsistent weights
- Long core/seeder
- Large ribs/misshapen heads
The weather has cooled significantly; growers are expecting better overall quality this week. Huron supplies will remain available for another two to three weeks.
Markon inspectors will continue monitoring quality in Huron as well as other active growing regions such as Salinas, Oxnard, and the upcoming Arizona/California desert region.
Please contact your Markon customer service representative for further information.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Agrovision rebrands as Fruitist, the billion dollar superfruit brand
Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in 2020.
Markon hires director of multi-unit sales
Markon Cooperative is proud to announce the appointment of Doug Fisher as the new Director of Multi-Unit Sales.
World Wide Farms signs with ReposiTrak for food safety and traceability
World Wide Farms announces its use of the ReposiTrak Traceability Network for inbound and outbound traceability data sharing.
Oppy and DEEP continue progress on Canada’s greenest greenhouse project
Marking the first anniversary of their partnership, Oppy and DEEP Earth Energy Production report progress on their greenhouse project.
Earthbound Farm partners with Instacart for Earth Month campaign
Earthbound Farm has partnered with Instacart to launch an Earth Month campaign aimed at inspiring healthier, more sustainable choices.
EFI highlights sustainability efforts for Earth Day 2025
Equitable Food Initiative recognizes Earth Day as a call to action for protecting the land and resources that sustain our food systems.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved