Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Lettuce sees stronger demand as it moves from desert to central California
Lettuce and other leafy greens are moving from the California/Arizona desert to the short Huron, CA, season, with the Salinas Valley season set to start next week. In...
Lettuce and other leafy greens are moving from the California/Arizona desert to the short Huron, CA, season, with the Salinas Valley season set to start next week.
In its weekly Fresh Crop Report, Markon Cooperative BB #:123315 says lettuce prices are steady and supplies are strong as consumer demand is rising with more restaurants opening.
USDA reports both romaine and iceberg lettuce prices have nearly doubled in the last month.
Romaine, green leaf and spring mix supplies are very good quality, Markon reports, while iceberg lettuce has some issues with frost, mildew and wind-damaged outer leaves.
A Markon video explains the transition that happens every spring.
[iframe width=”600″ height=”400″ src=”https://www.youtube.com/embed/2scwIvQ4dGc” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen]
Greg Johnson is Director of Media Development for Blue Book Services

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
The Produce Reporter Week in Review April 4, 2025
You already know what the big story was for this week. We finally got an answer on how tariffs will affect fresh produce.
The Wonderful Company honored on Fortune’s 100 Best Companies to Work For List
The Wonderful Company has again been named one of Fortune magazine’s 100 Best Companies to Work For, moving up from last year.
Rabobank report analyzes tariff effects on vegetable market
Rabobank released an April 1, 2025, report, U.S. vegetable trade amid tariff and trade tensions authored by David Magaña.
Ocean Mist Farms starts spring artichoke season
Ocean Mist Farms, North America's leading grower and shipper of fresh artichokes, has officially kicked off their spring season.
Side Delights promotes six-minute solutions with loaded potatoes
As loaded potatoes trend, Fresh Solutions Network shares a six-minute solution from Side Delights Amazables! premium a side dish.
USApple releases statement on tariffs
The following statement was released April 3, 2025 by Jim Bair, President and CEO of the U.S. Apple Association
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved