Produce for Better Health Foundation and Food Marketing Institute Foundation Announce First-Ever Partnership to Inspire Families to Enjoy More Fruit and Vegetable-Packed Meals Together

USDA Secretary Rollins says she has been at the negotiating table tirelessly advocating for American agriculture.

In 2024, total U.S. per capita vegetable and pulse availability fell to 376 pounds, marking the lowest level in over 35 years (since 1988).

Natural Delights is celebrating unprecedented success in this year’s sales season, showcasing the impact of culturally relevant marketing

California expects the largest avocado crop in five years in 2025, and as part of showing that off, Blue Book was invited to a grove tour.

Considerable uncertainty has entered the market with the introduction and partial 90-day pause of tariffs, as well as shifting narratives

In response to feedback sought by the National Organic Standards Board, IFPA submitted comments for priories for organic fresh produce.