Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Rain disrupts California strawberries
Markon Cooperative {{BB #:123315}} released this crop update February 27, 2023: California’s weather forecast is calling for rain in Santa Maria and Oxnard, California, Monday, February 27 through Wednesday,...
Markon Cooperative {{BB #:123315}} released this crop update February 27, 2023:
California’s weather forecast is calling for rain in Santa Maria and Oxnard, California, Monday, February 27 through Wednesday, March 1. All member DCs are advised to load out of South Texas or Florida for best possible coverage.
Santa Maria, California
- The region received 1.00 – 2.00” of rain over the past 72 hours
- Harvesting has been cancelled today, February 27; many growers will cancel production tomorrow as well
- Supplies will be extremely limited for the next 7-10 days

Oxnard, California
- The region received 2.00 – 3.00” of rain over the past 72 hours
- Harvesting has been cancelled today, February 27; many growers will cancel production tomorrow as well
- Supplies will be extremely limited for the next 7-10 days

Central Mexico (Loading in South Texas)
- Yields are declining rapidly due to heat-related quality issues
- Some growers seeing a 50% decline in production from last week
- Quality is average; soft fruit and bruising have been reported
- Expect to see supplies tighten as Mexico fills shortages from California
Florida
- Production has moved past its peak but is expected to be steady for next three to four weeks
- Quality is good; white shoulders and bruising are problems due to temperature increases
- Expect good supplies through March

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
President Trump to announce tariff details
President Trump plans to hold a press conference today, April 2, at 4 pm Eastern, on his tariff plans. The White House announced the new tariffs will take effect immediately. While the details remain unknown, a potential result is a 20 percent universal tariff on most imports or a reciprocal tariff plan applied differently to […]
By Greg Johnson
Edible Garden reports 180% year-over-year gross profit increase for 2024
BELVIDERE, N.J., March 31, 2025 (GLOBE NEWSWIRE) — Edible Garden AG Incorporated BB #:336701, a leader in controlled environment agriculture (CEA), locally grown, organic and sustainable produce and products, today provided a business update and reported financial results for the three month and full year periods ended December 31, 2024. “We are pleased to report […]
By Press Release
Taylor Farms launches new ad campaign for Chopped Salad Kits
Taylor Farms, North America’s leading producer of salads and healthy fresh foods, launched its new campaign, “Get Your Salad Together”
By Press Release
Sakata introduces Bimi brand broccoli, retires from Broccolini licensing deal
Sakata Seed America announces the launch of Bimi, a new consumer brand of baby broccoli now available in the U.S. and Canada.
By Press Release
California Giant forecasts strong California strawberry season
A bountiful harvest of California strawberries has arrived for California Giant Berry Farms, as it projects strong volumes
By Press Release
Gaétan Bono Fruits et Légumes partners with Verdant Technologies on iceless broccoli
Verdant Technologies announces a partnership with Gaétan Bono Fruits et Légumes, a respected wholesaler of fresh produce in Eastern Canada.
By Press Release
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved