Revisiting millennials and bananas

My good friend George Szczepanski asked me to join him recently for a chat about bananas on his side project, Prodcast from the Produce Aisle. If you haven’t caught...

By Pamela Riemenschneider
June 10, 2019
1 min read
Revisiting millennials and bananas

My good friend George Szczepanski asked me to join him recently for a chat about bananas on his side project, Prodcast from the Produce Aisle.

If you haven’t caught the Prodcast before, you should. George has a passion for fresh produce rooted in a deep family history, and is just fun to chat with.

In this episode, George and I revisit a topic I’ve been considering over the past few years: Will Millennials Kill Bananas? Retailers continue to hold on to the idea that they need to be the cheapest guy on the block when it comes to bananas, because that price point is a key factor for price perception in the marketplace.

Is that the way to market to a Millennial?

Or is that the way to market to a Millennial’s grandma?

Check out the podcast here.

Pamela Riemenschneider is the Retail Editor for Blue Book Services.

nn-cta-image (1)

News you need.

Join Blue Book today!

Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.

Subscribe
MEMBERSHIP BENEFITS

It’s not what you know,
it’s who you know.
Luckily, you know us

Membership
symbol Got a tip for us?
Here is how to submit

What to read next

Dole partnerships spotlight banana sustainability
bananas

Dole partnerships spotlight banana sustainability

CHARLOTTE, N.C. (March 26, 2025) — The world’s largest banana provider is teaming-up with an industry-leading frozen dessert maker and home composter to spotlight the full sustainable lifecycle of the iconic fruit in honor of National Banana Day on April 16. Dole Food Company (Dole plc) BB #:124463, provider of the world’s most popular banana, […]

Truck Availability Report

Truck Availability Report

Blue Book Services has partnered with CarrierSource to highlight the top-rated trucking companies located near primary produce shipping hubs. Each week we’ll feature a different key location. Results are sorted based on real broker and shipper reviews that have been moderated and verified by CarrierSource to ensure the highest level of integrity. In addition to reviews, you’ll find […]

CDS Foods Inc., Montréal, Canada
sponsored content

CDS Foods Inc., Montréal, Canada

Founded in 2000 by visionary entrepreneur Cesare Della Santina, CDS Foods Inc. BB #:169939 has established itself as a pioneer in Canada’s multicultural produce market. With a self-made career in the produce industry spanning retail, food service, and wholesale, Cesare introduced Canadians to a diverse array of global staples such as garlic, ginger, and shallots […]

Equifruit honored as one of Canada’s top growing women-led companies
awards

Equifruit honored as one of Canada’s top growing women-led companies

Montreal, CA – March 21st 2025 – Equifruit BB #:329901, North America’s leader in Fairtrade-certified bananas, has achieved a spot on The Globe and Mail’s brand-new ranking, Canada’s Top Growing Women-Led Companies. This ranking celebrates successful female entrepreneurship and trail blazing companies that are shaping Canada’s business landscape. “We’re honoured to appear on this list […]

Blue Book launches next generation offering for produce supply chain

Blue Book launches next generation offering for produce supply chain

Simplified Memberships, Redesigned Platform, Refreshed Brand Equip Members to Achieve and Exceed Their Business Goals  Chicago, IL (March 28, 2024): Blue Book, the leading provider of produce-specific credit and business information, today unveiled major enhancements to its offering, including simplified membership tiers, a new member portal, and a refreshed brand.   This release dramatically improves […]

Robinson Fresh names new president

Robinson Fresh names new president

EDEN PRAIRIE, Minn.–(BUSINESS WIRE) — Global logistics company C.H. Robinson Worldwide, Inc. today announced that Jose Rossignoli has been named the new president of Robinson Fresh BB #:100586. He succeeds Michael Castagnetto who has been promoted within C.H. Robinson to vice president of Customer Success supporting the North American Surface Transportation (NAST) division. Rossignoli, who […]

Subscribe to our newsletter

© 2025 Blue Book Services. All Rights Reserved