Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry

Trade with confidence... every time.
Blue Book’s real-time alerts help you stay up to speed with everything in the produce industry
Strawberries near peak of strong season
The strawberry market has seen increased volume and strong demand and very little effect from the pandemic. Supplies from the Salinas-Watsonville, CA, area are strong with growers reporting...
The strawberry market has seen increased volume and strong demand and very little effect from the pandemic.
Supplies from the Salinas-Watsonville, CA, area are strong with growers reporting high quality berries as summer officially starts.
3 YEAR WEEKLY VOLUME COMPARISION FOR CONVENTIONAL STRAWBERRIES
Even with the crisis effect, year-to-date, the strawberry market has shown a growth of 7 percent vs. 2019, said Raul Lopez, an agronomist with Agtools Inc.
Blue Book has teamed with Agtools Inc., the data analytic service for the produce industry, to look at a handful of crops and how they’re adjusting in the market during the pandemic.
After the beginning of the pandemic, the market reacted with highs and lows, but April steadied up and recovered the volume lost during the emergency. As the summer begins, we expect demand will increase, especially as lock downs get relaxed, he said.

News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
What to read next
Bagged avocado sales surge in Q4 2024
Hass Avocado Board: Bagged avocados played a key role in boosting retail sales of Hass avocados during the 2024 holiday season.
Tomato prices falling as supplies increase
Markon Cooperative reports that tomato supplies are increasing as new crop production is underway in Culiacan, Mexico.
Procurant releases tariff charge management for retail buyers
Procurant announced a new capability for managing tariff-related charges within its Procurant Commerce platform.
The Wonderful Company honored on Fortune’s 100 Best Companies to Work For List
The Wonderful Company has again been named one of Fortune magazine’s 100 Best Companies to Work For, moving up from last year.
Rabobank report analyzes tariff effects on vegetable market
Rabobank released an April 1, 2025, report, U.S. vegetable trade amid tariff and trade tensions authored by David Magaña.
Ocean Mist Farms starts spring artichoke season
Ocean Mist Farms, North America's leading grower and shipper of fresh artichokes, has officially kicked off their spring season.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved