Strawberry market softens as supplies increase

Markon Cooperative BB #:123315 released this strawberry crop update January 6, 2025:

Strawberry supply exceeds demand; falling prices are forecast through next week.

Santa Maria, California

• Growers will start harvesting the winter crop next week
• Size currently ranges from medium (20 to 24 berries per 1-pound clamshell)
• Quality is fair; color and appearance have improved
• Expect markets to remain low for another week

Oxnard, California

• MFC Strawberries are sporadic; packer label will be shipped as necessary
• Volume is decreasing
• Size currently ranges from medium to large (21 to 24 berries per 1-pound clamshell)
• Quality is good; color is deep red and flavor is sweet
• Prices will remain soft

Mexico (into South Texas)

• Volume has increased
• Size currently ranges from medium to large (18 to 24 berries per 1-pound clamshell)
• Quality is good; some white shoulders have been reported
• Expect increasing yields (crossing into San Juan, Texas)
• Markets will remain low for the next seven days

Florida

• Growers are shipping berries in a limited manner
• Cooler weather is forecast for next week
• Expect to see smaller fruit with some green tips due to low temperatures
• Quality will slowly improve week after week
• Prices will inch up

Please contact your Markon Account Manager for more information.