Strawberry prices dropping as good weather bumps up volumes

Markon Cooperative BB #:123315 released this strawberry crop update February 26, 2025:

Strawberry prices are starting to ease due to increased availability. Quality has improved in all regions.

Santa Maria

• Markon First Crop (MFC) Strawberries are available
• The fall crop has passed its peak; volume is downtrending
• Size currently ranges from 12 to 16 berries per 1-pound clamshell
• Quality is good; color is improving daily
• White shoulders have been reported

Oxnard

• MFC Strawberries are available
• The season is at its peak and will end in mid-April
• Volume is steady
• Size currently ranges from 10 to 16 berries per 1-pound clamshell
• Quality is good; color is deep red color and flavor is sweet

Mexico (into South Texas)

• Peak season has passed
• Size currently ranges from 16 to 24 berries per 1-pound clamshell
• Quality is good; uneven ripening and light bruising have been reported
• Harvesting will run through mid-March

Florida

• MFC Strawberries are available
• The season will run through mid-March due to the late start and cooler weather
• Volume has increased
• Size currently ranges from 12-16 berries per 1-pound clamshell
• Quality is good; some misshaped berries have been reported due to January’s cold snap

Please contact your Markon Account Manager for more information.