Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
advertising & promotions
Idaho Potato Commission debuts national TV commercial
Eagle, ID, October 4, 2023 – Plates were dropped, food was thrown, and dentures removed after hearing the potatoes in...
Pom Wonderful ad campaign boosts antioxidant power
LOS ANGELES – October 2, 2023 – POM Wonderful BB #:167710, the worldwide leader of California-grown pomegranates and the No....
Mushroom Council highlights quick meal prep for National Mushroom Month
September’s “Real Fast. Real Food.” Initiative Showcases Convenience September 6, 2023 – Meal prep time is tight. Mushrooms are the...
Dole’s back-to-school campaign gets a boost from Bobby Banana
Produce provider uses kid-worthy recipes, nostalgically designed school merch, free digital downloads and collectable banana stickers and pineapple tags to...
Bako partners with Kung Fu Panda for sweet potatoes
Sweet potato warriors unite to celebrate Bako Sweet and Dreamworks animation’s Kung Fu Panda: The Dragon Knight BAKERSFIELD, Calif.– Bako...
NWPB highlights mood-boosting benefits of watermelon
May 31, 2023 – “Want to be happier this season? Add watermelon to your grocery cart.” That’s the core message...
Church Brothers Farms launches new campaign: Our Roots Run Deep
SALINAS, Calif. – Church Brothers Farms BB #:161800 has announced a new campaign intended to highlight the company’s heritage, value...
Pure Flavor’s Spring eMagazine explores greenhouse power
Leamington, ON – April showers may bring May flowers but this spring, Pure Flavor BB #:170379 is focused on sharing...
CMI prepares for cherry season with new American Dream CatStats
Wenatchee, WA: CMI BB #:134183 presents their newest American Dream CatStats in preparation for the high-velocity sales that come with...
Dole celebrates National Banana Day by seeking rare banana avoiders
Produce leader hopes to find Americans who have so far resisted the global appeal of the “Musa acuminata” CHARLOTTE, N.C....
Wonderful Pistachios partners with PAC-MAN for new commercial
The Iconic Get Crackin’ Campaign Returns to Celebrate the Fun and Unique Ways Everyone Enjoys Wonderful Pistachios LOS ANGELES –...
San Diego Padres name Del Rey Avocado its official avocado supplier
SAN DIEGO, CA – Del Rey Avocado BB #:112306 is proud to be recognized as the Official Avocado Partner of...
Kroger and Food Network partner to help customers ‘Save Big’
CINCINNATI – Kroger BB #:100073 and its family of brands, Fred Meyer and Ralphs, partnered with Food Network’s Kalen Allen...
Avocados From Mexico reveals 2023 Super Bowl teaser
Holyguacamole! Avocados From Mexico just revealed their Big Game Teaser featuring actress and avocado lover, Anna Faris. The :30 teaser...
Rockit apples team with surfer-skater Sky Brown
Chelan, WA – Rockit Apple, the first deliciously sweet and crisp apple that’s naturally grown to be miniature, is excited...
Mushroom Council relaunches ‘Feed Your Immune System’ campaign
Immune health remains in focus among consumers this season as the “tripledemic” of flu, RSV and COVID converge. With this...
New advertising campaign from Moxxy wins awards for Crystal Valley Foods
“Variety” Campaign Wins Prestigious GDUSA Best of the Year American Graphic Design Award Miami, FL – When Crystal Valley Foods,...
West Pak Avocado kicks off new campaign at IFPA expo
Murrieta, CA – West Pak Avocado BB #:117036 is officially kicking off its 100% Avo-Focused campaign at the International Fresh...
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.