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analysis
A closer look at IFPA’s moonshot nutrition recommendations
The International Fresh Produce Association BB #:378962 has ambitious plans for increasing fresh produce consumption. Last week, IFPA revealed its...
Stressed? Just slow down and breathe
Stress. Sometimes it seems like a catchall term to explain dysfunctions that are otherwise mysterious. If your doctor doesn’t know...
An ode to tradeshows
After a two-year hiatus, trade shows are back. Attending a show is akin to going to your high school reunion—you...
ProduceIQ: Industry prices soften, still 18% higher than next highest
Let’s just say it would be quicker to write the list of produce commodities not nearing their record high...
IFPA proposes National Director of Food and Nutrition
The International Fresh Produce Association (IFPA) BB #:378962 is shooting for the moon, or shooting the moon (whichever idiom you...
Prescription produce proposed as part of health plans
Imagine leaving your doctor’s office with a little slip of paper saying, “Two pints of blueberries a day” written in...
Colonel Colon to the rescue
I sometimes joke that my favorite superhero is Bleachman. Bleachman was an improbable character featured on ads in San Francisco...
ProduceIQ: Weather keeps heat on prices
Heat is affecting more than just your European vacation. Last week’s California heatwave fanned the flames of commodity prices already...
New federal food agency proposed in Congress
Hey! Maybe I’ll get my wish after all! In a column last month, I suggested detaching food safety regulation from...
Attendee engagement high at Organic Produce Summit
MONTEREY, CA—The Roarin’ 20s continue in the trade show world with record attendance for the Organic Produce Summit July 13-14....
The Produce Reporter Week in Review – July 15, 2022
Pamela and Greg discuss how organic produce is doing in a struggling economy, as she checks in from a busy...
The future crop symbiosis between the U.S. and Mexico
It’s starting to look like a glitch in the Matrix. Yet again, agricultural leaders are calling upon Congress to adopt...
Biden and AMLO: Nothing on immigration for now
To judge from the news accounts, the July 12 meeting between President Biden and Mexican President Andrés Manuel López Obrador...
Agriculture minus three basic things
American agriculture is going to have to do without three things that it has long taken for granted, according to...
California’s future without agriculture
Well, this is embarrassing. Or it ought to be. For somebody. Namely, for the Institute for the Future and the...
Gig worker law puts 70,000 California truckers in a crunch
It has long been part of the creed for many that federal regulation is a Bad Thing and that it...
Cherry volatility throws off pricing index
The Northwest cherry season got off to a rocky start with lighter supplies than usual, and as a result, the...
Why asparagus is a good fit for mechanical harvest
The produce industry sometimes talks about automation as members of a cult talk about a long-overdue messiah. Sometimes the prospect...
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