Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
analysis
Reparation Report: After buyer bows out
The following is a Perishable Agricultural Commodities Act (PACA) example of its ruling when a buyer reneges on a sale...
Who cares if dollar stores sell more food than Whole Foods?
A story made the rounds a few weeks ago about a study that showed dollar stores sell more food...
Fresh produce, the New Year’s diet star
Each year Americans make New Year’s resolutions, and “eat healthier” or “diet” usually tops this list. This year is no...
The local produce paradox
Consumers love the idea of local produce – and it is certainly amazing when it’s available. But, like many things,...
Amazon launches Whole Foods offensive
The past 18 months have been the quiet before the storm. The grocery world was shaken when Seattle-based Amazon bought...
VIDEO: Smaller U.S. apple crop has the right mix for consumers
While the overall apple holdings are down in latest holdings report from the U.S. Apple Association, the increase in Honeycrisp...
Costco maintains solid footing
Costco’s most recently quarterly report got a mixed review from Wall Street analysts and investors, but the warehouse retailer is...
Business changes faster than you think
If you think financial conditions cannot change in a hurry, think again. General Electric is a great example of a...
Reparation Report: Conclusion and effect
The following summary of a reparation decision issued under the Perishable Agricultural Commodities Act (PACA) is intended to help companies...
Produce stays above political fray
Fruits and vegetables aren’t affected in the latest school meals rule and will remain an important part of the program....
Reports hint at romaine’s challenging future
With romaine lettuce re-entering the market after the Centers for Disease Control’s advisory, the industry is working to restore consumer...
Retail Reflections: Musings on blockchain
An important technology that has captured the attention of the produce industry is blockchain. Anytime a new technology approach is...
See how fresh produce fares in Thanksgiving dinner cost
All the holiday orders are now paying off at retail as consumers head to stores, make online orders and load...
Retail giants continue to invest heavily in e-commerce
No retailer will say they have the answer to e-commerce yet, but they all know e-commerce is the answer to...
Wendy’s looks to produce for seasonal
Wendy’s uses about as much fresh fruits and vegetables as any quick-service restaurant, and it’s shifting to seasonal menu items...
U.S.-Mexico trade grows despite noise
NOGALES, AZ – It’s easy to lose track of the facts when there’s so much political noise. President Donald Trump...
The most important award in produce
Out of all of the awards given in our industry, no Man or Woman of the Year has the same...
Will millennials kill bananas too?
There are lists all over the internet of industries that Millennial age consumers have killed – diamonds, napkins, beer, home...
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.