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branding
Agrovision rebrands as Fruitist, the billion dollar superfruit brand
Fruitist is officially the new name for Agrovision, aligning the company’s identity with the high-growth consumer brand it debuted in...
Fresh Express refreshes salad branding
Fresh Express, the brand leader in value-added salads, unveils its refreshed brand identity, signaling a new era for the category...
Pacific Coast Trading Company transitions to Grown Up Fresh Produce Company
PORTLAND, Ore., Feb. 4, 2025 /PRNewswire/ — Pacific Coast Trading Company BB #:378748, a trusted name in organic and conventional...
Jason’s Deli unveils new brand identity, restaurant prototype
BEAUMONT, Texas, Jan. 30, 2025 /PRNewswire/ — Jason’s Deli is stepping into a new era with a refreshed visual identity...
Walmart refreshes branding
BENTONVILLE, Ark., Jan. 13, 2025 — Walmart BB #:143789 is excited to announce a comprehensive brand refresh that reflects its...
SL Produce launches new packaged vegetable brand
LOS MOCHIS, SINALOA, MEXICO – Mexican grower-exporter SL Produce BB #:385767 has announced the launch of Tenderland, a new packaged...
Bolthouse Fresh Foods introduces new branding and packaging
BAKERSFIELD, CALIF. (August 8, 2024) — Bolthouse Fresh Foods BB #:394665 is debuting a first look at its newly designed...
Center for Produce Safety’s new branding evokes mission
July 10, 2024 WOODLAND, Calif. — Center for Produce Safety BB #:339618 has a bold new brand identity to visually...
Ocean Mist Farms unveils new logo, branding
CASTROVILLE, Calif. (June 27, 2024) – Ocean Mist Farms, BB #:111742 the leading grower/shipper of fresh artichokes in North America...
Ocean Spray rolls out new brand identity
BOSTON, Jan. 29, 2024 /PRNewswire/ — Ocean Spray Cranberries, Inc., BB #:101525 unveils a new brand identity sure to make...
Molly’s Grape & Citrus launches two new brands
Bakersfield, CA, Oct. 30, 2023 – Molly’s Grape & Citrus Company, LLC BB #:371532 is proud to announce the launch...
Driscoll’s ranks among America’s top ten grocery brands
Branded produce once again proves a formidable food competitor WATSONVILLE, California (July 25, 2023) — Once again, Driscoll’s BB #:116044 has secured a...
Sun World unveils ‘Ruby Rush’ brand table grapes
BAKERSFIELD, CALIF. (July 17, 2023) – July just got a lot juicier. Sun World today announces the official launch of...
Southeastern Grocers introduces new private label
Grocer’s new store brand selection provides affordable, clean label options spanning an extensive assortment of food, beverage and household items...
Inside Frutura’s Coca-Cola branding agreement
Last week Frutura, the global sales and marketing network, signed a licensing agreement with The Coca-Cola Company. This represents the...
Frutura and The Coca-Cola Company sign licensing agreement on citrus and grapes
REEDLEY, Calif.–(BUSINESS WIRE)–Frutura, the global sales and marketing network designed to supply international customers with high-quality fruit 365 days a...
UNFI aids emerging brands in business growth and scaling
Access to UNFI’s diverse network of independent retailers, national distribution capabilities with unique selling opportunities, and tailored programs help position...
Albertsons revamps ‘O’ Organics private label
BOISE, Idaho – To kick off this bright and vibrant redesign, the private label brand is designating April as Organic Breakfast...
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