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branding
UNFI expands Wild Harvest organic produce line
Private label portfolio builds on 2022 growth, expanding product assortment to support customer growth PROVIDENCE, R.I. – Delivering on its...
NatureSweet rebrands to show bigger variety
San Antonio, Texas, Oct. 25, 2022 (GLOBE NEWSWIRE) — SAN ANTONIO, TX, October 25, 2022- NatureSweet BB #:152351, the number...
RPE introduces new brand
Bancroft, Wisc. — There are many brands that know how to grow great potatoes, onions and sweet potatoes and get...
Frieda’s awarded four honors in 2022 Kitchn Essentials
Los Alamitos, CA – As award season kicks off this fall, Frieda’s BB #:127169 Branded Produce has picked up four...
Driscoll’s campaign highlights premium strawberries
WATSONVILLE, CALIF. — Driscoll’s has launched its latest digital projects, including its Berry Patch Sensory Wheels and a collection of...
Branding brings differentiation to retail, but it depends on expectations
MONTEREY, CA — Private labels account for about 18% of the overall market and are posting double digit growth, and...
Vertical farmer Kalera rebrands
ORLANDO, Fla., April 28, 2022 (GLOBE NEWSWIRE) — Kalera, one of the world’s leading hydroponic indoor vertical farmers, announces its...
Calavo launches brand refresh
SANTA PAULA, Calif. — Calavo, BB #:113203 a global avocado-industry leader and provider of value-added fresh food, proudly debuts a...
Organic Produce Summit plans brand vs. private label educational session
Monterey, CA (March 7, 2022) – The continued growth of organic fresh produce has spurred a debate on the value...
Chiquita, General Mills & Yoplait team up for good nutrition
MINNEAPOLIS – A balanced breakfast can be key to getting good nutrition and starting the day off right. But too...
Sweet Valley Citrus debuts at New York Produce Show
Monticello, FL — The Cold Hardy Citrus Association (CHCA), a collaborative group of more than 75 growers, handlers, processors and...
The case for produce brands over generic private labels
Modern consumers demand to know more about their food, especially fruits and vegetables, and generic retail brands don’t provide that....
Homegrown Organic Farms launches new specialty citrus micro-brand
Porterville, CA — Homegrown Organic Farms BB #:161459 is pleased to announce the Buck Brand organic specialty citrus micro-brand. The...
POM Wonderful kicks off fresh pomegranate season with new branding
LOS ANGELES – POM Wonderful, BB #:167710 the largest grower and producer of fresh pomegranates and pomegranate juice in the...
Behind Equifruit’s bold rebranding strategy
I talked with Kim Chackal of Equifruit BB #:329901 about the company’s change from “crunchy earnest granola Fairtrade” to “The...
Wada Farms, The Produce Moms launch cobranded potato package
October 26, 2021 – WADA FARMS®, one of America’s largest grower-shippers-marketers of fresh potatoes, onions and sweet potatoes for retail...
Study shows 68% of shoppers will pay more for branded produce
CHICAGO, Oct. 6, 2021 /PRNewswire/ — New research conducted by Foodmix Marketing Communications, a leading food marketing agency, reveals the...
Village Farms unveils new branding, website
VANCOUVER, BC, Sept. 15, 2021 /CNW/ – Village Farms International, Inc. BB #:263321 today unveiled new corporate branding and launched...
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