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branding
Brands need to deliver whether private label or a company’s
Branding in the produce department is more than just a label. It has to be a promise to the consumer...
Retail branding in fresh produce – a discussion
Are you ready to talk about branding and more effective communication with consumers? Join me, PMA’s Joe Watson and DMA...
Family Tree Farms unveils new brand
Reedley, Calif. – Just like Family Tree Farms’ unique fruit, its new brand is anything but ordinary. Family Tree Farms’...
Tanimura & Antle rolling out new consumer focused branding
SALINAS, Ca. — Reflecting decades of sustainable innovation, hand-crafted expertise and high-quality products, Tanimura & Antle BB #:115075 is rolling...
Peddler’s Son rebrands, launches website
Locally Owned Peddler’s Son Has Grown from One $3,000 Truck To Bustling Company With $50 Million in Annual Revenue PHOENIX,...
Ohio Apples announces rebrand as Fresh Forward
Newcomerstown, Ohio — Families throughout the Great Lakes region have ample access to fresh, local produce at their favorite grocers...
Robinson Fresh starts its own produce brand for retail
Robinson Fresh BB #:100586 now offers its own produce brand for retail customers. Michael Castagnetto, president of Robinson Fresh, said...
Wish Farms introduces brand refresh
Plant City, FL – International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, BB #:111764 has...
Organically Grown Company rolls out brand update
PORTLAND, OR – Organically Grown Company (OGC) BB #:152299, the Northwest-based organic produce wholesaler, distributor, and grower marketer, introduced a...
Bobalu Berries launches new website
PRESS RELEASE Bobalu Berry Farms BB #:354734 has launched a new website that Bobby and RC Jones, managing partners are...
La Dona Fruit launches vibrant tropical brand
MEDELLIN, COLOMBIA – La Dona Fruit – a leading producer and exporter of fresh golden pineapples and tropical fruits in...
DMA Solutions offers virtual event support ahead of Fresh Summit
DALLAS, TX – As “virtual” becomes the new norm in 2020, DMA Solutions BB #:188910 announces new service offerings to...
Generation Farms announces new look
Vidalia, GA (July 30, 2020) — Generation Farms {{BB #:369223}} today unveiled an updated logo and branding, including a version...
Private label makes branding tougher
CHICAGO – Produce companies already know how difficult and expensive it can be to create and maintain a consumer brand....
Holland Super Hots arrive early – merchandise with coconuts for Memorial Day displays
The super-hot pepper season has arrived early this year. Peppers like ghost, carolina reaper and trinidad scorpion are coloring up...
Warmer temperatures mark the start of sweet corn season in California
As temperatures climb well into the 80’s and 90’s, we can tell spring is here & summer is right around...
E-commerce: the enemy of produce brands?
I gave a talk last week in Tubac, AZ, to the Association of Table Grape Growers of Mexico at their...
Wholesum to expand Fair Trade reach with organic artichokes program
Wholesum™ announced today that they will be growing their Fair Trade certified program by introducing organically grown artichokes from Salinas,...
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