branding

Brands need to deliver whether private label or a company’s

Branding in the produce department is more than just a label. It has to be a promise to the consumer...

4 years ago 3 minute read

Retail branding in fresh produce – a discussion

Are you ready to talk about branding and more effective communication with consumers? Join me, PMA’s Joe Watson and DMA...

4 years ago 1 minute read

Family Tree Farms unveils new brand

Reedley, Calif. – Just like Family Tree Farms’ unique fruit, its new brand is anything but ordinary. Family Tree Farms’...

4 years ago 4 minute read

Tanimura & Antle rolling out new consumer focused branding

SALINAS, Ca. — Reflecting decades of sustainable innovation, hand-crafted expertise and high-quality products, Tanimura & Antle BB #:115075 is rolling...

4 years ago 3 minute read

Peddler’s Son rebrands, launches website

Locally Owned Peddler’s Son Has Grown from One $3,000 Truck To Bustling Company With $50 Million in Annual Revenue PHOENIX,...

4 years ago 6 minute read

Ohio Apples announces rebrand as Fresh Forward

Newcomerstown, Ohio — Families throughout the Great Lakes region have ample access to fresh, local produce at their favorite grocers...

4 years ago 3 minute read

Robinson Fresh starts its own produce brand for retail

Robinson Fresh BB #:100586 now offers its own produce brand for retail customers. Michael Castagnetto, president of Robinson Fresh, said...

4 years ago 5 minute read

Wish Farms introduces brand refresh

Plant City, FL – International grower and year-round marketer of strawberries, blueberries, blackberries and raspberries, Wish Farms, BB #:111764 has...

4 years ago 4 minute read

Organically Grown Company rolls out brand update

PORTLAND, OR – Organically Grown Company (OGC) BB #:152299, the Northwest-based organic produce wholesaler, distributor, and grower marketer, introduced a...

4 years ago 5 minute read

Bobalu Berries launches new website

PRESS RELEASE Bobalu Berry Farms BB #:354734 has launched a new website that Bobby and RC Jones, managing partners are...

5 years ago 3 minute read

La Dona Fruit launches vibrant tropical brand

MEDELLIN, COLOMBIA – La Dona Fruit – a leading producer and exporter of fresh golden pineapples and tropical fruits in...

5 years ago 6 minute read

DMA Solutions offers virtual event support ahead of Fresh Summit

DALLAS, TX – As “virtual” becomes the new norm in 2020, DMA Solutions BB #:188910 announces new service offerings to...

5 years ago 3 minute read

Generation Farms announces new look

Vidalia, GA (July 30, 2020) — Generation Farms {{BB #:369223}} today unveiled an updated logo and branding, including a version...

5 years ago 2 minute read

Private label makes branding tougher

CHICAGO – Produce companies already know how difficult and expensive it can be to create and maintain a consumer brand....

6 years ago 2 minute read

Holland Super Hots arrive early – merchandise with coconuts for Memorial Day displays

The super-hot pepper season has arrived early this year. Peppers like ghost, carolina reaper and trinidad scorpion are coloring up...

6 years ago 2 minute read

Warmer temperatures mark the start of sweet corn season in California

As temperatures climb well into the 80’s and 90’s, we can tell spring is here & summer is right around...

6 years ago 2 minute read

E-commerce: the enemy of produce brands?

I gave a talk last week in Tubac, AZ, to the Association of Table Grape Growers of Mexico at their...

6 years ago 4 minute read

Wholesum to expand Fair Trade reach with organic artichokes program

Wholesum™ announced today that they will be growing their Fair Trade certified program by introducing organically grown artichokes from Salinas,...

6 years ago 2 minute read

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