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california
California Walnut Board launches direct-to-consumer marketing campaign
FOLSOM, CA, Nov. 21, 2023 – The holidays just aren’t the holidays without California walnuts, and this year, the California...
Groundwater lawsuit leads to carrot boycott
A struggle over water rights has led to a carrot boycott in California’s Cuyama Valley north of Santa Barbara. The...
California gets a new reservoir
California has just seen a first for nearly 50 years: plans to begin construction of a new reservoir that, when...
Hass avocados removed as host for Oriental Fruit Fly
IRVINE, Calif. (November 6, 2023) – On September 27, 2023, the United States Department of Agriculture’s Animal and Plant Health...
Strawberry Commission highlights sustainability
WATSONVILLE, Calif. – (Oct. 26, 2023) – To demonstrate its commitment to farming better, the California Strawberry Commission BB #:153596...
A Fresno County snapshot
“Fresno is a great place to be from, if you’re a grape,” wits sometimes quip. Such was apparently the case...
USDA projects big jump in Valencia production
U.S. Valencia orange production will be 23 percent higher in 2023-24, at 20.85 million boxes, up from 16.91 million boxes...
Jacobs, Malcolm & Burtt showcase their perfect trio
San Ramon, CA – Friday, October 13th, 2023 – The Jacobs, Malcolm & Burtt BB #:115201 tradeshow team is gearing...
California increases minimum number of sick days
California governor Gavin Newsom has signed a bill mandating an increase in minimum paid sick leave days for workers in...
Westside Produce, Classic Fruit hire marketing director for recent partnership
Firebaugh, CA – Earlier this year, Westside Produce BB #:149536 and Classic Fruit BB #:194271 announced their strategic alliance to...
Going Bananas at the Port of Hueneme’s 10th Annual Port Festival
Port Hueneme, CA– Yellow banana wigs, boat rides, sounds of a tropical steel drum band and perfect late summer weather...
California Sweetpotato Council launches educational campaign
Yam = Sweetpotato Livingston, CA – California sweet potato farmers are on a mission to end consumer confusion, entice younger buyers...
California fruit flies, past and present
When I moved to San Francisco in 1980, California was in the midst of Medfly madness. You could walk down...
Monterey Co. crop values rise 13.1% in 2022
Monterey County (CA) crop values rose 13.1 percent from 2021 to 2022 to $4.6 billion. This week the county released...
Stemilt’s 5 River Islands cherries delight consumers
WENATCHEE, Wash. – Inspired by its unique growing locale, 5 River Islands cherries from Stemilt BB #:113654 are a sweet...
Storing California’s water in the ground
Groundwater depletion has been an acknowledged fact in California for decades, but for a long time it was stuffed into...
California Walnuts teams up for fresh take on in-store snacking
Just in time to celebrate National Walnut Day on May 17, the California Walnuts retail team is motivating shoppers with...
CFFA’s LeMay optimistic about fresh fruit season
I contacted Ian LeMay, currently president of the California Fresh Fruit Association (CFFA), to congratulate him on his new appointment...
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