Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
consumer trends
IFIC survey lists wellness, nostalgia and innovation among food trends for 2022
(Washington, D.C.), Jan. 07, 2022 (GLOBE NEWSWIRE) — As we enter the new year and the world begins year three...
On the value of a wife
The French philosopher René Guénon denounced the present era as “the reign of quantity”—a time when all values are merely...
IRI Thanksgiving Shopping Trends survey shows planning ahead
CHICAGO–(BUSINESS WIRE)–IRI, a global leader in innovative solutions and services for consumer, retail and media companies, today released the latest...
Analyst projects strong growth for casual-dining chains
Casual-dining chains should emerge from the pandemic quickly and see “golden years” of market share growth, same-store sales and unit...
The produce trends that are here to stay
Six months ago, business projections were nearly impossible. But at the start of June, as economic uncertainty wanes and Americans...
FMI research finds grocery shopping has fundamentally changed
ARLINGTON, Va.–(BUSINESS WIRE)–For the past four decades, FMI—The Food Industry Association has tracked the grocery shopping habits of U.S. customers...
Consumer survey shows improving views on diet and health
Washington, D.C., May 19, 2021 (GLOBE NEWSWIRE) — More than one year into the COVID-19 pandemic, Americans are beginning to...
Consumer trends for produce are changing permanently
Marketing fresh produce in 2021 is different than 2020 and 2019, and there’s no going back. During a Produce Marketing...
Canadian consumers show high COVID anxiety
Canada’s COVID-19 experience has been different than the U.S., and that’s causing the Canadian consumer to act differently. On the...
Meijer reveals shopping trends a year into pandemic living
GRAND RAPIDS, Mich., April 7, 2021 /PRNewswire/ — As the one-year mark into pandemic living has officially passed, Grand Rapids,...
Study shows prepackaged fresh produce sales to rise after pandemic
CLEVELAND, April 6, 2021 /PRNewswire/ — A new Freedonia Group analysis projects U.S. sales of fresh produce packaging to grow...
Instacart study shows six ways pandemic food shopping changed
SAN FRANCISCO, April 6, 2021 /PRNewswire/ — Instacart, the leading online grocery platform in North America, today released “Beyond the...
Survey shows how American food and grocery shopping patterns have changed in the past year
NEW YORK, March 15, 2021 /PRNewswire/ — Since the emergence of the COVID-19 global health crisis, 96% of Americans say...
2021: Consumers buying but remain skittish
Understandably, the virus has caused changes in consumer purchasing behavior. While increased demand for produce was widespread in the lockdown’s...
Where and how often consumers shop unlocks marketing opportunities
As a mom of two growing boys, I’m not surprised shoppers with children had a higher likelihood of buying fruits...
Shopper Insights 2020: Digging deeper into who tries new items
While it’s important to know what kinds of people are more likely than others to try new fruits and vegetables,...
Shopper Insights 2020: Who wants to try new items?
The great hurdle for a marketer of anything is getting your customer to try something new. In the fresh produce...
Take a fresh look at shopper data
Food shopping changed significantly in 2020, and some of those changes will be permanent. Consumers have begun to rely more...
See all that Blue Book has to offer
Don't just take our word for it; our customers say it best!
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.

Proven solutions trusted by thousands of customers
Get a demo and see how Blue Book can help you build, collaborate and grow your business.