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consumption
The ultraprocessed American palate
Here’s a guessing game: what percentage of calories consumed by Americans comes from ultraprocessed foods? It’s 57 percent, as of...
Surveys don’t always lead to results
Some people are skeptical about UFOs, the afterlife, or the existence of God. Personally, I’m skeptical about surveys. It’s partly...
Nutrition ideas from the Vatican Conference
As part of its effort to gain influence outside the traditional food channels, members of the Produce Marketing Association’s BB...
The Big Playoff: Produce versus Flavoring
Soon you may walk into your favorite café and see that it offers curry Graham cracker coffee. Or how about...
Positive preaching powerlessness
“Meat is murder,” said British rock star Morrissey, a man not known for his subtlety. Although few people would agree...
PBH generates 640MM media impressions with marketing campaign
May 3, 2021 – The results are in, and the Produce for Better Health Foundation’s BB #:157162 integrated marketing and communications...
More food supply ignorance from Hollywood
A new study shows that American consumers want more local produce options than they have, and few know that the...
Creating healthier diets by conscious consumption
In the face of a fruit and vegetable consumption crisis, the Produce for Better Health Foundation is calling for a...
Produce eating trends present a confusing picture
Are Americans eating more fruits and vegetables, or less? Recent reports have given conflicting messages. On the one hand, a...
PBH releases new engagement opportunities for 2021
New Engagement Strategies Inspire Millions of Gen Z and Millennials To Enjoy More Fruits & Vegetables The Produce for Better...
USA Pears launches #WhatsInYourFruitBowl initiative
Sunkist Growers, California Avocado Commission, National Mango Board, California Raisins Marketing Board, Produce for Better Health Foundation join healthy eating...
Inside the troubling produce consumption trends
You should be concerned if you looked at the data in the State of the Plate: America’s Fruit and Vegetable...
PBH’s The State of the Plate: New Research Reveals America’s Fruit & Vegetable Consumption Is Eroding
Revealing research from the Produce for Better Health Foundation shows fruit and vegetable consumption has declined nearly 10%. Americans are...
Roger Pepperl’s wisdom on raising consumption
Roger Pepperl retires as marketing director at Stemilt Growers BB #:113654 at the end of the year. In addition to...
PBH influencer event inspires produce consumption
October 9, 2020 – The Produce for Better Health Foundation BB #:157162 closed out National Fruits & Veggies Month with...
Pandemic offers bigger fresh produce opportunity
The produce industry’s challenge is the same pre-, during, and post-COVID-19. “We have to drive consumption,” said Rich Dachman, CEO...
PBH launches cross-sector Lead The Change Movement to increase produce consumption
June 2, 2020 – The Produce for Better Health Foundation BB #:157162 today announced the acceleration of its multi-year, cross-sector...
Changing the way we think about food
Trade organizations and commodity groups have always been at the forefront of increasing produce consumption, so it’s fallen to them...
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