Welcome to Blue Book!
Are you ready to join the thousands of companies who rely on Blue Book to drive smarter decisions? View our plans and get started today!
Still have questions? We’d love to show you what Blue Book can do for you. Drop us a line– we’ve been waiting for you.
crop update
Grape market to rise in April as offshore season winds down
Markon Cooperative BB #:123315 released this grape crop update March 27, 2025: The Chilean/Peruvian offshore grape season will end in...
California Giant Berry Farms projects strong domestic blueberry supplies
Watsonville, CA – March 25, 2025 – California Giant Berry Farms BB #:121061, a leader in fresh berries, today shared...
Tomato prices rising as demand outpaces supply
Markon Cooperative BB #:123315 released this tomato crop update March 21, 2025: Tomato supplies are tightening due to increased demand...
Avocado market to rise due to lower supplies, tariff uncertainty
Markon Cooperative BB #:123315 released this avocado crop update March 20, 2025: Avocado supplies remain limited. Harvesting will be curtailed...
Desert heatwave to challenge seasonal transition
Markon Cooperative BB #:123315 released this field report March 20, 2025: The forecast calls for a heatwave in the Arizona/California...
Colombia to send record avocado volume to U.S. this spring-summer
Orlando, FL (March 18, 2025) – Colombia, the fourth largest exporter of Hass avocados to the U.S., is preparing to...
Strawberry prices dropping as good weather bumps up volumes
Markon Cooperative BB #:123315 released this strawberry crop update February 26, 2025: Strawberry prices are starting to ease due to...
Stemilt notes success of Cosmic Crisp and Pink Lady in 2024-25 apple crop
February 20, 2025 WENATCHEE, Wash. – Stemilt BB #:113654 announces at the halfway point in the apple crop that two...
Rain disrupts California strawberry harvest, tightens market
Markon Cooperative BB #:123315 released this strawberry crop updated February 17, 2025: Persistent rain has cancelled harvesting in the Santa...
Desert weather to cause quality issues for leafy greens in February
Markon Cooperative BB #:123315 released this crop report this week: The Arizona/California desert growing region began a warming trend over...
Peruvian fresh avocado exports fell in volume 7% but grew in value 25% in 2024
In 2024, Peru’s fresh avocado exports stood out for their performance in terms of value, despite a decrease in the...
CAC projects largest avocado harvest in five years
IRVINE, Calif. (January 27, 2024) – The 2025 California avocado harvest is now projected to be in the range of...
Strong winds and wildfires affecting Oxnard, CA crops
Markon Cooperative BB #:123315 released this crop update January 23, 2025: Please see this Markon Live video from the Fields...
U.S. sees decline in Mexican avocado imports during holidays
The close of 2024 showed an overall drop in avocado export volumes during the end-of-year holiday festivities. In the United...
California Giant updates Florida strawberry crop
Watsonville, CA – January 21, 2025 – California Giant Berry Farms BB #:121061, a leader in fresh berries, today shared a...
Freeze in desert region to affect lettuce quality
Markon Cooperative BB #:123315 released this desert region crop report January 13, 2025: Please click here to view a Markon...
Avocado supplies to tighten through January
Markon Cooperative BB #:123315 released this avocado crop update January 8, 2025: The industry will experience a 25-30% avocado shortage...
Strawberry market softens as supplies increase
Markon Cooperative BB #:123315 released this strawberry crop update January 6, 2025: Strawberry supply exceeds demand; falling prices are forecast...
Editor’s Choice
Most popular 
News you need.
Join Blue Book today!
Get access to all the news and analysis you need to make the right decision --- delivered to your inbox.
Recommended videos
incase you missed it
Blue Book Resources
Customer Success Stories
Hear from produce, transportation and supply companies throughout the produce industry who rely on Blue Book to scale their business, increase their ROI and find new partners.
Industry Innovation
Get a demo and see how Blue Book can help you build, collaborate and grow your business.
Subscribe to our newsletter
© 2025 Blue Book Services. All Rights Reserved
